VP, Brand & Creative

Coursera•Mountain View, CA

1d•Remote

About The Position

Coursera is at a pivotal moment in its evolution, presenting a unique opportunity alongside a complex brand strategy challenge. The company has built strong equity associated with academic quality, structured learning, trusted credentials, and institutional credibility, while also expanding into broader, more flexible and skills-driven learning experiences. These strengths are complementary but require a clear and cohesive long-term brand strategy to fully realize their value. The VP, Brand & Creative will own and execute Coursera’s global brand strategy at this critical moment of growth and transformation. This leader will define and evolve the company’s brand architecture, ensuring clarity across a diverse and expanding portfolio of offerings, audiences, and markets. They will establish clear criteria to guide brand decisions—balancing trust, growth potential, customer clarity, scalability, cost, speed, partner considerations, and long-term strategic fit. This highly visible work will be driven in close partnership with the executive team to align on a clear brand direction and support the company’s commercial goals across both Consumer and Enterprise segments.

Requirements

12+ years of experience in brand, creative, or content leadership roles
Proven experience leading brand transformations or large-scale brand evolution
Deep expertise in brand architecture and portfolio strategy
Demonstrated success building and scaling creative organizations in complex environments
Experience leading large, cross-functional, and global teams
Strong background in both brand-building and performance-driven creative
Experience working across global markets and managing distributed teams
Track record of operating effectively in fast-paced, ambiguous, and high-stakes environments
Deep understanding of modern content ecosystems, platforms, and formats

Nice To Haves

Experience leveraging AI and emerging technologies in creative workflows is a strong plus

Responsibilities

Lead the integration and harmonization of Coursera’s brand ecosystem across products, audiences, and experiences
Define and refine the brand portfolio and positioning across products, audiences, and markets
Develop compelling positioning, narrative, and identity frameworks that reflect the company’s expanded scope
Create and execute a clear roadmap for brand evolution, including naming, visual identity, messaging, and rollout
Establish governance and systems to ensure consistency across all touchpoints
Lead end-to-end creative development across campaigns, product marketing, social, and lifecycle
Ensure creative excellence and consistency across all brand expressions
Build and scale integrated creative production capabilities across teams and partners
Drive insight-driven creative that supports both brand building and business performance
Lead the strategy and creative direction for Coursera’s global events portfolio
Elevate flagship events as key customer and prospect touchpoint
Use events to reinforce brand, deepen engagement, and drive loyalty
Ensure consistency across physical and digital brand experiences globally
Define a cohesive content strategy that reflects a unified voice and narrative
Build a scalable content engine that supports brand growth, education, and adoption
Lead thought leadership and storytelling that positions Coursera as a global leader in learning
Align content across audiences (consumer, enterprise, partners) and regions