VP, American Eagle Outfitters Analytics Leader

Synchrony • Town of Draper, WI

1d • $135,000 - $230,000 • Hybrid

About The Position

This VP, American Eagle Outfitters (AEO) Analytics role is a hands-on manager position responsible for leading end-to-end analytics delivery for the AEO Credit Card Program. The role involves partnering with senior leaders at Synchrony and AEO across multiple brands, showcasing leadership in executing analytics strategies aligned to the program's long-term vision and financial goals. The individual will design strategic analytics initiatives, develop roadmaps with milestones, create analytical frameworks, and manage project execution to drive profitable growth. This includes analyzing partner data and developing acquisition and marketing strategies to integrate credit into AEO’s multi-tender loyalty program. The role also requires building strong relationships with clients and cross-functional stakeholders, influencing with data-driven storytelling, and collaborating across Synchrony analytics teams to implement scalable analytical solutions and best practices. Additionally, the position involves overseeing the analytics leader for another client card program, coaching junior team members, and managing day-to-day analytics delivery. Synchrony is on a mission to build a future where every ambition is within reach by creating financial and technology solutions that move people forward. Employees are supported and encouraged, provided with tools and technology to grow their careers, whether working in an office or from home.

Requirements

• Bachelor's degree, or in lieu of degree a high school diploma
• 8+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry.
• 5+ years hands-on experience using statistical analysis tools and data warehouse tools to include such tools as SAS, SQL, and/or R, Python
• 3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry
• 3+ years leading large-scale analytics projects
• 3+ years of client facing experience
• Ability and flexibility to travel for business as required
• Must be 18 years or older
• Must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• Must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• Legal authorization to work in the U.S. is required.

Nice To Haves

• 2+ years of management experience including direct management of a team providing leadership and guidance.
• Ability to effectively delegate projects, strong project negotiation skills and skills to coach junior members on the team.
• Ability to partner with managers, senior leaders, and cross functional stakeholders both internal and with external clients to establish team analytics goals and execution roadmaps.
• Experience building strong relationships with client and cross-functional stakeholders, influencing with data driven storytelling and active collaboration across analytics teams to implement scalable analytical solutions.
• Proven hands-on experience utilizing analytical tools such as SAS, SQL, or open-source tools such as R and Python.
• Bachelor's degree in a STEM field such as Mathematics, Statistics, Analytics, or any Quantitative field.
• Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred.
• Strong understanding of KPI’s and ability to tell effective stories connecting KPI trends to business drivers.
• Experience in building impactful strategies to onboard, activate, engage & retain customers and ability to develop/use machine learning algorithms.
• Advanced Tableau dashboarding skills and experience in using tools AI capabilities is strongly preferred.
• Advanced skills using Excel and PowerPoint strongly preferred.
• Strong marketing, creative and analytical skills.
• Experience with Retail or Credit Card products is preferred.
• Ability to influence senior corporate decision makers.
• Executive presence and data driven storytelling skills.
• Excellent communication skills both written and verbal.
• Intellectually curious with the ability to innovate and identify creative solutions to meet business goals.
• Proven ability to work independently yet as key member and contributor to a broader team.

Responsibilities

• Develop decision optimization agenda and lead end-to-end analytics delivery for the AEO Credit Card Program, including strategy development, designing roadmaps with milestones, developing effective analytics methods and seamless execution of multiple projects to drive profitable growth.
• Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies and design advanced analytics methods (Machine Learning etc.) and frameworks to optimize impacts.
• Collaborate with cross functional teams and develop strategies to grow new accounts, sales, and profitability of the program.
• Build trust with client as an analytics advocate, establish strong relationships.
• Establish operating rhythm with client analytics team to execute combined analytics roadmaps and act as a client consultant who brings solutions solving problems beyond the credit program.
• Collaborate on partner data and develop acquisition and marketing strategies to effectively integrate credit into AEO’s multi-tender loyalty program.
• Show leadership in using variety of data sources including proprietary Synchrony data, client data and 3rd party data to recommend business actions that improve customer experience and drive incremental program economics.
• Be a leader in influencing business actions with data driven storytelling.
• Advocate data driven decision making that optimizes program profitability and client revenue growth.
• Collaborate with analytics CoE’s to share Synchrony analytics capabilities stories with cross functional stakeholders, clients, and influence activation.
• Develop expertise on cross functional KPI’s and their drivers, conduct portfolio diagnostics.
• Establish portfolio performance insights review rhythm with cross functional stakeholders, collaborate and design actions to grow the program and drive efficiencies.
• Establish effective project management operating rhythms with cross functional stakeholders, clients, and team members.
• Groom junior analysts on the team.
• Lead and prioritize workload of offshore analysts to ensure high-quality execution and delivery of analytics, measurement, and reporting projects.
• Drive productivity and actionability of foundational reporting & measurement analytics using tools like structured/curated datasets, on-demand reporting portal, actionable reports and scalable campaign measurement tools.
• Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights.
• Deliver hands-on analytics projects and perform other duties and/or special projects as assigned.
• Oversee the analytics leader for another client card program, and provide thought leadership and guidance.

Benefits

• Eligible for an annual bonus based on individual and company performance.
• Inclusive culture where individual skills, experience, and voice are valued.
• More than 50% of workforce engaged in Employee Resource Groups (ERGs) for community and growth.
• Support and encouragement at all levels of the organization.
• Tools and technology to grow your career.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 11-50 employees