VP, Analytics

Golin•New York, NY

About The Position

Golin New York is looking for a VP, Analytics to join our team! Golin is a progressive public relations agency with expertise ranging from brand-building and cutting- edge digital content, to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. “Go All In” is the agency’s ethos and commitment to bravery over mediocrity. We Go All In, in everything we do. We’re especially committed to Go All In for our people. We challenge our employees to be Courageously Happy, and have empowered them to do so by offering our LifeTime benefits program. Lifetime offers unlimited time off, enhanced family care, ridiculously good health and wellness benefits, and a monthly LifeTime stipend for the gym or hobbies. We really do want you to play as hard as you work! Ready to go all in with us? Here are the details: What You'll Do: Each day will be dynamic and full of strategic decisions, constantly changing priorities and creative discovery. You will be accountable to: Help lead the insights and analytics team, directing and managing multiple analysts to deliver award-winning client work on time and on budget Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving social media and earned media campaigns Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement Work closely with other junior and senior team members to compile, synthesize and analyze data sets. As well as, assisting with report creation and presenting to the client. Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace Understand social channels and identify emerging opportunities for a diverse client set

Requirements

10+ years of experience in digital analytics, market research or related field; agency experience preferred
You must have knowledge and be comfortable working in Microsoft Office tools, specifically Excel. You must know what a Pivot Table is and know how to use it.
Coursework in some form of marketing analysis, journalism, PR, mathematics, statistics and/or social science is preferred
Basic understanding of principles of communications, digital marketing, and news media
Strong verbal and written communication, organizational and time-management
Experience working with or interest in data visualization tools and creative ways to display information
Keen eye for data trends and the ability to investigate and articulate factors that may account for these trends
Show enthusiasm, passion and curiosity about digital/social/earned media analytics
Possess critical thinking and problem-solving skills
Know how to prioritize and be adaptive to change
Be highly motivated and eager to learn
Employees must be fully vaccinated against COVID-19 (i.e., at least 2 weeks after last dose). Therefore, if hired, candidates must present proof of vaccination before start date. Candidates may request an accommodation due to disability, sincerely held religious belief or exception required under applicable law.

Responsibilities

Help lead the insights and analytics team, directing and managing multiple analysts to deliver award-winning client work on time and on budget
Serve as a creative, analytical mind on the team to provide strategic recommendations for developing and improving social media and earned media campaigns
Use web and social media analytics platforms to measure campaign success and provide data-backed recommendations for optimization
Use Excel to the max, analyzing media coverage for trends and patterns that inform recommended actions
Serve as a data journalist by uncovering strategic findings and insights using a range of digital analytics techniques, such as social listening, to help support business objectives, advance storytelling, and drive engagement
Work closely with other junior and senior team members to compile, synthesize and analyze data sets. As well as, assisting with report creation and presenting to the client.
Understand client background and needs, including general business strategy, industry issues, products and services, key customers and competitors in the marketplace
Understand social channels and identify emerging opportunities for a diverse client set