VP-Insights & Analytics

NCM•New York, NY

4h•Onsite

About The Position

NCM is the country’s largest cinema advertising platform, uniting brands with a young, diverse audience through movies and pop culture via The Noovie Show. The company offers advertisers extensive reach and engagement, focusing on enhancing the moviegoing experience and connecting brands with hard-to-reach audiences. NCM is committed to diversity, inclusion, and belonging, fostering a culture of innovation, collaboration, accountability, honor, and perseverance. The Vice President, Strategic Insights & Analytics supports revenue generation by developing measurement strategies, data-driven narratives, and actionable insights that connect Sales, Marketing, and Research. This role is responsible for shaping and executing cross-platform measurement solutions, ensuring feasibility, and translating results into compelling client-facing storytelling that supports NCMx and broader business objectives.

Requirements

Deep expertise in advertising measurement and attribution, including brand lift, foot traffic, sales lift, and cross-platform incremental reach
Proven ability to translate complex data and analytics into clear, compelling business narratives that drive revenue and influence senior stakeholders
Strong understanding of the media and advertising ecosystem, including linear, digital, and emerging currency frameworks (e.g., VideoAmp, iSpot)
Demonstrated experience leading cross-functional initiatives across Sales, Marketing, Product, and external partners
Ability to shape and operationalize measurement strategy at scale, balancing client needs with business feasibility and resource constraints
Executive presence with strong communication and presentation skills, including experience interfacing with C-level clients and internal leadership
Strategic mindset with a focus on revenue impact, client retention, and product differentiation
Experience managing and developing high-performing teams
Strong vendor management experience across measurement and data partners
Proficiency in Excel, PowerPoint, and data visualization tools
Understand and consistently demonstrate our following core values: Integrity, Collaboration, Accountability, Honor
10+ years in media, advertising, analytics, or market research
At least 3–5 years in a leadership role
Bachelors Degree

Responsibilities

Act as a key partner to Sales by developing measurement strategies and insights that align with client KPIs.
Design and recommend appropriate measurement approaches, including foot traffic, sales lift, brand lift, attribution, and incremental reach.
Work closely with third-party partners to ensure proper setup, execution, and delivery of measurement studies.
Assess and package measurement solutions as Added Value to enhance deal competitiveness and increase deal size.
Interpret campaign performance data and translate findings into clear, actionable insights.
Support the advancement of NCMx by integrating data, measurement, and storytelling into a cohesive narrative.
Serve as the first point of contact for measurement feasibility, helping to streamline internal processes and ensure successful execution.