Marketing - Visiting Assistant Teaching Professor (Branding)
About The Position
Jack Welch College of Business & Technology invites applications for a full-time Visiting Assistant Teaching Professor with deep, hands-on expertise in branding and brand management. We are seeking a practitioner-scholar who has built and stewarded brands inside a leading consumer-facing organization (branding powerhouses such as Procter & Gamble, Unilever, Johnson and Johnson, and similar companies are strong points of reference) and who wants to translate that real-world experience into the classroom. This is a teaching-focused role covering both undergraduate and graduate marketing courses, with particular emphasis on brand strategy, brand management, and applied brand-building practice. Beyond the classroom, the ideal candidate is genuinely hands-on with students — approachable, present, and invested in walking alongside each student's academic and professional journey with patience and compassion. This is a role for someone who sees teaching and mentorship as inseparable, and who wants to help shape the next generation of brand marketers with the same care they once brought to building brands.
Requirements
- Master's degree (MBA or equivalent) in Marketing, Business, or a closely related field.
- Minimum of 5 years of hands-on, in-house brand management experience gained at a leading, brand-driven consumer organization (e.g., Procter & Gamble, Unilever, or comparable companies).
- Minimum of 5 years of consulting experience in branding or strategic brand management.
- Prior teaching experience in higher education (adjunct, visiting, or full-time faculty appointment).
- Demonstrated ability to translate real-world branding experience into engaging, applied classroom instruction.
- A genuine, demonstrated commitment to hands-on student mentorship and advising, marked by patience, empathy, and compassion.
- Strong written and verbal communication skills.
Nice To Haves
- Doctoral degree (PhD, DBA, or equivalent terminal degree) in Marketing or a related field.
- Corporate training or executive-education teaching experience.
- Experience teaching or mentoring at both the undergraduate and graduate levels.
- Familiarity with digital and data-driven branding practices (brand analytics, social/digital brand strategy, etc.).
- A track record of thought leadership, such as industry speaking engagements, publications, or professional certifications.
Responsibilities
- Teach undergraduate and graduate courses in marketing, with a core focus on branding and brand management, following the college's standard teaching load for full-time visiting faculty.
- Design and deliver applied, practice-based coursework — case studies, brand audits, live-client or capstone projects — that draws directly on real brand-management experience.
- Advise and mentor students on coursework, projects, and career planning with a hands-on, compassionate approach, including regular office hours and informal availability to students.
- Support experiential learning activities such as case competitions, internships, and industry guest engagements connecting students to the branding and consumer marketing world.
- Contribute to curriculum development and continuous improvement of the marketing program's branding-related course offerings.
- Participate in department and college activities, including assessment, meetings, and service appropriate to a visiting faculty appointment.
Benefits
- Salary is commensurate with experience.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
