Video Programming Manager

The Wall Street Journal • New York, NY

4d • $95,000 - $115,000 • Onsite

About The Position

The Wall Street Journal is seeking a Video Programming Manager to join its video team in New York. The ideal candidate will be strategy-minded, collaborative and exceptionally organized. You have a deep understanding of both on- and off-platform needs, and the ability to track and translate analytics into actionable insights that match our editorial priorities and business goals. You will also sharply define WSJ channels on YouTube, building on why each channel exists, and its audience targets. You understand how to engineer long-term growth: channel positioning, audience development, publishing cadence, and content architecture.

Requirements

• An expert understanding of a wide range of video formats and distribution channels, and a finger on the pulse of industry trends
• 4-7+ years in YouTube strategy and channel management with demonstrated channel growth (portfolio or examples required)
• Fluency in YouTube analytics: you know your way around retention graphs, CTR benchmarks and impression-to-view funnels, and you use them to make decisions
• Extensive programming experience and demonstrable knowledge of video best practices across platforms, including packaging and metadata optimization
• Hands-on experience editing YouTube Shorts, or close familiarity with the format to give sharp, specific feedback to an editor
• Proven experience building content pillars or series concepts at the channel level
• Strong communication skills to build alignment across production, editorial, strategy and social teams
• Background at a media company, publisher or multi-topic content brand rather than a single-creator channel
• A deep understanding and interest in The Journal’s core coverage areas

Responsibilities

• Work closely with internal stakeholders across the video team, coverage areas, platforms and SEO to program and place video content
• Build and execute a YouTube roadmap aligned to company goals: audience-first experience, engagement, retention and conversions
• Partner with video leadership to define content pillars, series architecture and publishing cadence across platforms
• Translate WSJ editorial competencies into YouTube-native programming
• Lead strategy for YouTube Shorts as a distinct format with its own publishing goals and performance tracking
• Analyze viewer behavior, retention patterns and funnel performance, then translate the metrics into real strategic decisions
• Oversee A/B testing and video packaging, including titling, visual standards, thumbnail direction and metadata
• Track competitor performance across O&O and YouTube, algorithm updates and creator economy shifts
• Define how YouTube content ladders into WSJ’s broader video strategy, including how long-form drives short-form and vice versa
• Constantly evaluate our video journalism with an eye for platform-specific experimentation, learning and iterating

Benefits

• Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more
• Optional benefits to meet the diverse needs of our employees

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed