Vice President (VP) of Marketing

Better Impact•Winston-Salem, NC

About The Position

Better Impact is the system of record for volunteer programs at tens of thousands of organizations: nonprofits, hospitals, governments, campuses, and companies. We're G2's #1 volunteer management platform, backed by Brydon Group, a veteran-led private equity firm, and growing fast. We recently acquired one of our largest competitors, and we're building one company and one platform out of two. It's an inflection point, and the people who join now get to shape what comes next. We believe technology should strengthen communities and support the professionals who lead their programs. Our team is committed to building meaningful tools while fostering a workplace where people feel supported, valued, and empowered to grow. We take the work seriously. We don't take ourselves too seriously.

Requirements

A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one
Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC)
Fluent in HubSpot and comfortable pulling the funnel report yourself
You've coached people up and made the hard call when someone wasn't right for the seat
Experience in a fast-scaling, high-volume B2B SaaS environment

Nice To Haves

You've led B2B SaaS marketing and inherited a mixed team, then turned it into a high-performing one.
You lead first: you make the seat calls, set the standard, and build the culture.
You don't wait for a finished brief.
You have real brand and category instincts. You've helped build a category narrative or a movement, Gainsight or HubSpot style, not just run campaigns.
And you hold demand gen accountable: you know SQLs, conversion, and CAC cold, you live in the funnel, and you can pull the report yourself even if you hire someone to run it day to day.
You do a lot with a lean team and budget. You're here to build the engine and the movement, not maintain someone else's.

Responsibilities

Own marketing strategy and execution across our multi-product portfolio
Assess and build the team: Set the standard, stand up a marketing org that performs
Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand
Grow inbound and convert more of it, and own the budget with a clear return on every channel
Unify the brand into one platform story: one company, many products, one category
Build the movement: turn our category direction into the community, content, and events the market follows