Vice President (VP) of Marketing

MyOutDesk•Sacramento, CA

About The Position

MyOutDesk is seeking a strategic, data-driven Vice President of Marketing to accelerate brand growth and scale our demand generation engine. This executive leader will translate strategy into measurable action - driving qualified pipeline, increasing revenue, and strengthening our position in the BPO and virtual staffing industry. We are seeking a Vice President of Marketing who brings deep expertise across Paid Media, SEO, AEO, analytics, revenue attribution, and creative and content strategy as core growth drivers. This leader will own the full marketing engine—from brand and storytelling through demand generation and revenue impact. You will define the company’s go-to-market narrative, build a scalable content and creative ecosystem, and ensure all marketing efforts are directly tied to pipeline and revenue. As a key member of the leadership team, you will operate at both the strategic and operational levels—serving as a true player-coach who can set vision and roll up your sleeves to execute when it matters most.

Requirements

10+ years of marketing leadership experience, including executive-level roles
Proven track record of owning and delivering pipeline and revenue growth
Deep expertise across Paid, SEO, and content-led growth
Strong experience building and leading creative and content teams
A builder and operator—equally comfortable setting strategy and executing as a hands-on doer
Strong executive presence and cross-functional leadership skills
Highly analytical with deep understanding of attribution and performance metrics
B2B experience preferred, especially in services or solution-selling environments
Ability to balance long-term brand building with short-term revenue impact

Responsibilities

Own the end-to-end marketing strategy, accountable for pipeline generation and revenue contribution
Architect a multi-channel growth engine integrating paid, organic, and content-led acquisition
Partner with executive leadership and Sales to align marketing strategy with revenue goals
Translate brand, content, and campaign investments into measurable business outcomes
Define and lead the company’s content, creative, and storytelling strategy as a central driver of demand and differentiation
Build a scalable, high-performing content organization across editorial, video, and design
Establish a clear and compelling brand voice and narrative across all touchpoints
Ensure creative output is both emotionally resonant and performance-driven
Act as a hands-on creative leader when needed—reviewing messaging, shaping campaigns, and guiding high-impact content execution
Oversee global demand generation across paid media, SEO, AEO, and lifecycle marketing
Ensure tight alignment between creative strategy and performance outcomes
Establish KPIs such as CAC, LTV, ROAS, and pipeline contribution
Step in as a doer when needed—diving into campaigns, testing messaging, and accelerating execution in critical moments
Continuously optimize channel mix and budget allocation
Own enterprise SEO and AEO strategies, integrated with content and brand
Build search-first content systems that capture and convert demand
Oversee editorial strategy and content production aligned to business goals
Tie organic and content investments directly to pipeline and revenue
Own the marketing data ecosystem and attribution models
Use analytics to inform both strategic decisions and tactical optimizations
Drive a culture of experimentation across creative and performance channels
Provide executive-level visibility into marketing’s revenue impact
Build and scale a world-class marketing team across demand gen, content, creative, analytics
Elevate brand authority through thought leadership and PR
Define team structure, workflows, and processes to support growth
Champion AI and automation to scale output and efficiency
Act as a strategic partner to the CEO and executive team