Vice President, Trade Development & Inside Sales

Breakthru Beverage Group•Tampa, FL

3d•$200,000 - $250,000•Hybrid

About The Position

We are seeking a dynamic, enterprise-minded leader to build and lead two transformational capabilities within Trade Development: 1. Performance Management & Service Model - Build and scale a best-in-class performance management and service model that ensures consistent, high-quality delivery to hundreds of supplier partners. This includes ownership of our Inside Sales & Customer Care operation, leadership of a team of Business Managers executing against our service standards, and the processes, tools, and governance that drive accountability and results. 2. Business Management Center of Excellence - Establish an enterprise-wide commercial capability program that elevates our Business Manager population to be the most commercially astute and professionally excellent in the industry - grounded in data, supported by world-class tools and routines, and measured by outcomes that matter. This is a rare opportunity to build from the ground up - creating the structures, standards, and culture that will define how Breakthru serves its supplier partners for years to come.

Requirements

Bachelor’s degree in related field and/or equivalent training and work experience
Minimum of 10 years of senior leadership experience in beverage alcohol distribution, CPG, sales, trade development, or related industries.
Proven track record building and scaling commercial operating models, driving revenue growth, and establishing enterprise-wide governance, performance, and accountability frameworks.
Deep expertise in commercial strategy, supplier economics, sales execution, financial management, and translating strategic priorities into market results.
Demonstrated success leading large, geographically dispersed teams and managing complex vendor, supplier, and strategic partner relationships.
Strong analytical and business planning capabilities, including advanced use of CPG data, KPI development, SLA management, and performance optimization.
Exceptional executive communication, stakeholder management, and influencing skills, with the ability to align cross-functional leaders and drive organizational change.

Nice To Haves

MBA
Direct experience in beverage alcohol distribution (wine, spirits, beer)
Familiarity with inside sales and customer care operating models
Background building commercial capability or enablement programs at enterprise scale
Experience managing organizational change and team buildouts
Exposure to ERP ecosystems (e.g., SAP S/4HANA)

Responsibilities

Lead, develop, and manage a team of Business Managers - owning the full people management lifecycle including performance management, coaching, career development, and accountability
Execute against our service standards model - defining engagement routines and accountability frameworks across hundreds of supplier partnerships
Serve as the Center of Excellence and main connection point for markets - ensuring enterprise consistency in how we deliver service to supplier partners while enabling local market collaboration
Develop the processes, tools, technology solutions, and accountability frameworks to manage and elevate this team - ensuring deep cross-collaboration across markets, functions, and leadership levels
Build standard dashboards, scorecards, and reporting cadences that drive visibility and continuous improvement
Create escalation frameworks and decision-rights structures that resolve issues at pace
Partner closely with Trade Analytics to deploy automation, analytics, and enablement tools
Own the Inside Sales & Customer Care (IS/CC) operation - including full vendor management of our strategic BPO partner (contract governance, scope management, performance, and innovation)
Define the strategic framework for which accounts will and should be serviced by Inside Sales - creating the business rules, criteria, and decision logic that determine what makes an IS account
Establish and enforce service-level agreements and KPIs across revenue, PODs, accounts sold, program adherence, and more
Establish and enforce service-level agreements and KPIs across call coverage, response time, resolution quality, revenue conversion, and program adherence
Drive daily performance oversight with clear accountability metrics across the IS/CC operation
Partner closely with Technology Strategy & Enterprise Transformation on strategic BPO partner management, technology deployment, and innovation
Continuously evaluate and evolve the IS/CC model to optimize coverage, performance, and cost-effectiveness
Design and steward an enterprise-wide commercial capability framework - one standard of excellence, consistently applied for our Business Manager community
Define what "great" looks like for Business Managers at Breakthru - raising the baseline of commercial acumen across the entire population
Build the roadmap and deliver value in deep collaboration with Trade Leadership, Trade Analytics, Supplier Brand Development, Commercial Strategy, Finance, and other key partners - partnering closely with the Enterprise Learning & Development team on curriculum design and delivery
Provide practical tools, frameworks, and resources that make a significant impact in Business Managers' daily lives - not theoretical training, but applied commercial enablement that drives real results
Develop tools, governance structures, and performance routines across core capability domains
Drive measurable improvement through KPIs tied directly to business outcomes
Embed capability development into the operating model as a sustainable, ongoing competitive advantage - not a one-time initiative
Other duties, as assigned by the jobholder’s supervisor, may also be required.