Vice President, Ticket Sales and Service (Boston Legacy FC)

Playﬂy Sports•Boston, MA

7h•$150,000 - $160,000•Hybrid

About The Position

The Vice President, Ticket Sales and Service leads ticket sales and membership service for the Boston Legacy FC partnership. Reporting to the SVP, Head of Playfly Ticketing, the role is responsible for revenue strategy, team leadership, sales execution, member retention, service standards, financial performance, and day-to-day operations. The VP is the primary ticketing partner to Boston Legacy FC leadership and maintains individual sales goals while leading the department’s overall performance. The position develops and executes approved business and sales plans, operating budgets, and strategies across season tickets, premium products, group sales, and membership accounts. It sets goals, monitors performance, identifies revenue opportunities and risks, and reports results to Playfly Ticketing and Boston Legacy FC leadership. The VP leads, coaches, and develops sales and service staff, while participating directly in strategic sales and member relationships. The role collaborates with internal and partner teams to support sales execution, fulfillment, and customer experience; oversees department administration and financial processes; and supports ticket plans, promotions, member events, and programs. It includes working home games and other assigned events, including evenings and weekends. The work is primarily sedentary and typically performed in a climate-controlled office, with occasional travel possible.

Requirements

Demonstrated success achieving revenue goals and leading ticket sales or service functions, preferably across multiple revenue channels.
Experience hiring, coaching, developing, and managing sales and service teams, including managers and individual contributors.
Experience developing annual business plans, operating budgets, revenue forecasts, performance reports, and sales strategies.
Strong financial and business judgment, including the ability to evaluate performance, identify risks and opportunities, and adjust plans based on results.
Excellent communication, presentation, negotiation, and listening skills; ability to work effectively with executives, partners, employees, customers, and fans.
Strong organizational, administrative, and time-management skills, including the ability to manage multiple priorities in a fast-paced environment.
Proven problem-solving and decision-making ability, including addressing customer, employee, and partner concerns appropriately.
Proficiency with Microsoft Word, Excel, and Outlook, with strong attention to detail.
Ability to lead a collaborative, flexible, equitable, and inclusive work environment.
Ability to work nights and weekends as needed.
Availability to work athletic events, including home games and special events, during evenings and weekends as needed.
Walking, standing, bending, and carrying light office items are required.
Bachelor’s degree is not required.

Nice To Haves

Ten or more years of sports ticket sales experience, including at least six years in ticketing leadership.
Bachelor’s degree.
Experience with ticketing software and customer relationship management programs.
Occasional travel may be required.

Responsibilities

Lead ticket sales and service strategy for the Boston Legacy FC partnership across new season ticket sales, premium sales, group sales, membership service, renewals, retention, and upsell revenue.
Establish annual revenue, retention, service, and activity goals and communicate team and individual expectations based on the approved business plan.
Lead, coach, and develop ticket sales and service leaders and staff through feedback, performance management, training, and succession planning.
Oversee day-to-day operations, revenue generation, financial performance, and customer service.
Serve as Playfly Ticketing’s principal liaison to Boston Legacy FC leadership and maintain alignment on strategy, performance, priorities, and partner expectations.
Develop and execute the approved annual business plan, sales plan, and operating budget; monitor results and adjust tactics to meet goals.
Build and communicate sales strategies, procedures, and processes that support consistent execution and accountability.
Identify and evaluate revenue opportunities, target markets, sales channels, and ticket programs.
Review sales pipelines, renewal pacing, forecasts, customer feedback, and activity results to identify risks, opportunities, and changes needed.
Track and report revenue, retention, pipeline, activity, and service results to Playfly Ticketing and Boston Legacy FC leadership.
Develop sales and service talent through onboarding, ongoing training, call coaching, account reviews, and effective sales and service practices.
Maintain individual sales goals and participate in high-value, strategic, or complex sales opportunities and member relationships.
Recommend ticket products, marketing, promotions, sales campaigns, and community ticket programs to leadership.
Partner with ticket operations, marketing, sponsorship, finance, community relations, event operations, and other teams on sales execution, fulfillment, and customer experience.
Oversee department administration, including partner invoicing, commission reporting, staff timecard and payroll approvals, and other assigned financial or operational processes.
Support planning, communication, and implementation of ticket plans, projects, promotions, member events, and programs.
Work home games and other assigned events, providing visible leadership and supporting customers, staff, and partners.
Ensure the department follows company policies and procedures related to customer information, payment processing, workplace conduct, diversity, equity and inclusion, and discrimination and harassment.
Perform other job-related duties as assigned.