Vice President, Strategic Growth & New Markets

Acosta•Jacksonville, FL

74d•$142,400 - $185,100

About The Position

The Vice President, Strategic Growth & New Markets will lead BAS's expansion into new markets, underpenetrated channels, and emerging growth opportunities. The role is responsible for identifying, developing, and securing strategic client relationships while helping define BAS's long-term growth strategy. The executive will expand the reach of Premium Retail Services, Mosaic, ActionLink, and Product Connections by developing market-entry strategies, building executive-level relationships, and creating scalable growth platforms. The role proactively identifies whitespace opportunities, commercializes new capabilities, shapes solution strategies, and positions BAS as a trusted growth partner in high-potential industries and channels. Working closely with the Chief Growth Officer, agency leadership teams, and operational subject matter experts, this leader will develop scalable solutions that support sustainable growth for BAS and its clients.

Requirements

Bachelor's degree required.
12+ years of progressive business development, sales leadership, commercial strategy, or growth management experience.
Demonstrated success developing executive relationships and securing large-scale strategic business opportunities.
Proven history of creating new market opportunities, opening new channels, and driving transformational growth initiatives.
Experience selling complex service offerings, managed solutions, outsourced services, or integrated business programs.
Proven track record generating multi-million-dollar sales pipelines and delivering measurable revenue growth.
Experience leading complex sales cycles involving multiple stakeholders and service offerings.
Experience developing and executing strategic growth plans.
Strong executive presence and ability to engage senior decision-makers.
Proven ability to develop relationships with C-suite and senior commercial leaders.
Exceptional strategic thinking and market-development capabilities.
Strong hunter mentality combined with executive-level business development expertise.
Demonstrated ability to identify and capitalize on emerging market opportunities.
Strong consultative selling, solution-building, and commercialization skills.
Ability to connect market trends and business challenges to BAS capabilities.
Strong financial acumen and business case development capabilities.
Excellent presentation, storytelling, communication, and negotiation skills.
High intellectual curiosity and passion for understanding market dynamics.
Ability to leverage AI-powered research tools, sales intelligence platforms, and market intelligence resources to identify opportunities and accelerate growth.
Entrepreneurial mindset and ability to operate effectively in a dynamic and evolving environment.
Ability to influence and align cross-functional teams around strategic pursuits.
Strong leadership and talent-development capabilities.
Ability to travel up to 50%.

Nice To Haves

MBA or advanced business degree.
Retail, agency, consumer electronics, telecommunications, field marketing, or related industry experience.
Existing industry relationships and channel expertise.

Responsibilities

Lead BAS's expansion into new verticals, channels, and growth markets aligned with the organization's three-year growth strategy.
Identify whitespace opportunities where BAS capabilities can solve client challenges and create measurable business impact.
Develop market-entry strategies and commercialization plans for emerging channels and adjacent service opportunities.
Evaluate industry trends, investment activity, consumer behavior shifts, retail disruption, and competitive dynamics to uncover growth opportunities.
Build repeatable growth strategies and vertical playbooks that can scale across BAS and Acosta Group.
Help define long-term growth priorities and areas for future investment.
Develop and cultivate senior executive relationships across target organizations and industries.
Engage executive stakeholders in sales, channel sales, retail operations, field marketing, brand marketing, customer experience, and commercial leadership.
Position BAS as a strategic growth partner capable of driving measurable business outcomes.
Represent BAS and Acosta Group at executive forums, conferences, trade associations, and industry events.
Develop strategic partnerships that create long-term growth opportunities.
Drive qualified pipeline generation and new-logo acquisition within priority growth areas.
Identify and pursue enterprise-scale opportunities with meaningful revenue and expansion potential.
Develop strategic pursuit plans for complex business opportunities.
Lead executive presentations, solution workshops, negotiations, and commercial discussions.
Collaborate with agency leadership teams to convert opportunities into long-term client partnerships.
Create opportunities before formal RFPs, RFIs, or sourcing events occur.
Partner with agency leaders to develop innovative solutions aligned with emerging client needs and market opportunities.
Help shape BAS go-to-market messaging, commercialization strategies, and solution packaging.
Design scalable programs that can expand beyond pilot engagements into long-term enterprise partnerships.
Guide pricing strategy, financial modeling, proposal development, and commercial structuring efforts.
Develop business cases that articulate value, return on investment, and growth potential.
Partner across Premium Retail Services, Mosaic, ActionLink, Product Connections, and broader Acosta Group capabilities to develop integrated client solutions.
Influence and align internal stakeholders around strategic growth priorities and opportunity pursuits.
Mentor and coach business development talent focused on new-logo acquisition and market expansion.
Help establish best practices in prospecting, pipeline management, commercialization, and growth strategy execution.
Support the continued development and scaling of BAS's growth organization.