VP, Social Media

Inizio Evoke•Chicago, IL

9h•Hybrid

About The Position

Inizio Evoke is looking for a Vice President, Social Media to lead bold, insight-driven social programmes for leading healthcare and consumer health brands. This is a senior leadership role for someone who combines strategic thinking with hands-on expertise across social, influencer, and digital communications within the health space. As a key member of the leadership team, you’ll shape client strategy, grow and mentor teams, and help drive the future of our social offering across health, wellness, and behaviour change communications.

Requirements

10+ years’ experience in social media, digital communications, or influencer marketing within healthcare, wellness, pharmaceutical, or consumer health sectors
Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, Facebook, X, and emerging channels
Strong understanding of healthcare communications, patient and consumer audiences, social trends, creator partnerships, and culturally relevant storytelling
Experience leading complex client relationships and managing integrated social programmes across multiple accounts
Proven leadership skills with experience mentoring and developing teams
Confidence presenting to senior stakeholders and leading workshops, training sessions, and pitches
Experience using social listening and analytics tools such as Brandwatch, NetBase, Julius, or similar
Commercial acumen with experience managing budgets, forecasting, and supporting business growth

Nice To Haves

Knowledge of healthcare compliance environments and approval processes is highly desirable

Responsibilities

Lead strategic social media and influencer programmes across multiple high-profile healthcare and consumer health accounts
Serve as a trusted advisor to clients, providing senior counsel on social strategy, digital trends, content, and platform innovation within the evolving health landscape
Oversee end-to-end planning and execution of social campaigns, ensuring high-quality delivery, compliance, and measurable impact
Partner with creative, media, digital, and account teams to deliver integrated health communications programmes
Lead client workshops, social training sessions, platform trend briefings, and social media best practice sessions
Use data, analytics, and social listening insights to shape strategy, uncover audience behaviours, and drive impactful recommendations
Build and mentor high-performing teams, providing strategic oversight and professional development
Drive new business growth through pitches, strategic proposals, and identifying opportunities across healthcare and consumer health clients
Guide teams and clients through fast-moving issues management and reputation-sensitive situations in regulated or consumer-facing environments