Social Media Specialist
About The Position
Arena Stage is seeking a creative, strategic, and highly collaborative Social Media Specialist to bring the energy of live theater into the digital space. This role is responsible for leading the strategy, content creation, and execution of organic social media across platforms, with a strong emphasis on static imagery, GIFs, and short-form video (Reels, Shorts, TikTok). The ideal candidate is both a storyteller and a content creator-someone who can concept, capture, and produce compelling social assets that drive engagement, expand audience reach, and deepen connection to our productions and community.
Requirements
- 3–5 years of experience in social media management, digital content creation, or a related field
- Proven experience creating and editing short-form video content for social platforms
- Strong understanding of social media trends, platform best practices, and audience engagement strategies
- Proficiency in tools such as Canva, social media scheduling platforms, and video editing software (e.g., CapCut, Adobe Premiere Pro)
- Experience with Adobe Lightroom, Photoshop, and Illustrator
- Excellent storytelling instincts with a strong visual and creative sensibility
- Strong organizational and project management skills with the ability to manage multiple priorities
- Outgoing, collaborative, and comfortable capturing content in live, fast-paced environments
Nice To Haves
- Experience in arts, entertainment, or live events
- Familiarity with influencer marketing and creator partnerships
- Basic knowledge of paid social or campaign integration is a plus
Responsibilities
- Develop and execute platform-specific social media strategies that drive engagement, audience growth, and brand awareness
- Build and maintain a content calendar aligned with campaign priorities, production timelines, and institutional initiatives
- Own day-to-day management of social channels, including planning, posting, and community engagement
- Monitor platform trends and emerging formats to continuously evolve strategy and content approach
- Create original, platform-native content (graphic, video, etc.) that reflects the voice, energy, and storytelling of Arena Stage productions
- Concept, capture, and edit high-performing short-form video content (Reels, TikTok, YouTube Shorts)
- Collaborate with internal teams (artistic, production, marketing) to identify and execute content opportunities
- Attend rehearsals, events, and performances as needed to capture behind-the-scenes and in-the-moment content
- Support the execution of influencer campaigns in collaboration with the Integrated Marketing Specialist
- Assist in identifying creators and managing content coordination to ensure alignment with campaign goals
- Help track performance and surface insights to inform future partnerships
- Monitor performance metrics across platforms, including engagement, reach, and video performance
- Translate data into actionable insights to refine content strategy and improve results
- Provide regular reporting on social performance and key learnings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
