Social Media Producer
Nexstar Media Group, Inc.•Fresno, CA
•$21•Onsite
About The Position
The Social Media Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in social media methods, processes and tactics; as well as creating/editing original content beyond that which is produced for on-air and sharing to social media using a creative, modern approach.
Requirements
- Requires successful completion of a Pre-employment criminal background check, and Motor Vehicle Report
- Must possess a valid driver’s license and a bachelor’s degree
- Candidate must be a passionate team player and motivated self-starter with strong oral and written communication skills.
- Must have working knowledge of Microsoft Office products and expert understanding of Facebook, X, I nstagram, Snapchat and other social media sites.
- Must have experience using content management software and knowledge of Google Analytics, CrowdTangle and other social monitoring platforms.
Responsibilities
- Develops and leads winning strategy for station content
- Expert understanding of Facebook, X, Instagram and other social media platforms
- Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
- Use our Social Media and Website to build and reinforce brand recognition and drive viewers to television
- Determines a story's emphasis, length, and format, and organizes material accordingly
- Research and analyze background information related to news stories in order to be able to provide complete and accurate information
- Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
- Checks reference materials such as books, news files or public records to obtain relevant facts
- Shoots and edits content for on-air and digital
- Produces reports for all platforms
- Ensures that all content meets company standards for journalistic integrity and production quality
- Writes stories for the web and other digital platforms
- Creates short videos, graphics, and other original content to encourage social media engagement
- Finds new ways to use Social Media and our website to engage with viewers
- Performs other duties as assigned
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
