Social Media Producer

Sinclair Broadcast Group•Arlington, VA

1d•Onsite

About The Position

The National Desk is seeking a social media engagement superstar to promote content across all of Sinclair Broadcast Group’s network of stations, including our national news brands. The ideal candidate needs to be comfortable with posting on newer social platforms and adapting to all the platforms on the horizon. Our team of journalists works hard to share stories from around the country and we’re looking for a strong social voice to complement the strong news brand.

Requirements

Bachelor’s degree or equivalent experience
Must be able to work in a flexible “LIVE breaking news” environment
AP Style
Video editing (Premiere, Premiere Rush, Photoshop, After Effects, etc), and other creative software
3-5 years of newsroom experience
2-3 years of working with newsroom social media accounts
Ability to adapt to an everchanging news and multi-platform landscape

Nice To Haves

Deep YouTube, Instagram, Reels, TikTok, Facebook & Twitter publishing experience
Experience in front of the camera, and a strong personality to match
Must be an excellent writer
Breaking news expertise
Understand how video moves throughout the internet
Knowledge of LIVE video feeds
Expertise at ‘shareable’ content
CMS knowledge
A self-starter capable of working independently and exercising sound judgment
Knowledge of all current social trends and the ability to adapt
A passion for teamwork and customer service
Able to work across all levels of the group and work in tandem with corporate social media counterparts so our station initiatives are in line with Sinclair’s expectations
A leader who can teach others about social media and encourage non-social users to embrace engagement techniques that work

Responsibilities

Promote content across all of Sinclair Broadcast Group’s network of stations, including national news brands.
Post on newer social platforms and adapt to platforms on the horizon.
Utilize a strong social voice to complement the news brand.
Publish content on YouTube, Instagram, Reels, TikTok, Facebook & Twitter.
Work in a flexible “LIVE breaking news” environment.
Edit video using Premiere, Premiere Rush, Photoshop, After Effects, etc.
Adapt to an everchanging news and multi-platform landscape.
Teach others about social media and encourage non-social users to embrace engagement techniques.