Vice President, Sales, Los Angeles

OUTFRONT Media•Los Angeles, CA

19d

About The Position

OUTFRONT Media is seeking a commercial leader to lead its Los Angeles sales organization and drive growth in this strategically important market. The Vice President, Sales is responsible for revenue growth, sales strategy, customer development, talent, and execution across Los Angeles. The role will maximize the value of OUTFRONT’s core out-of-home portfolio while accelerating digital, data-driven, and integrated media capabilities. The successful candidate will bring a sophisticated understanding of the modern advertising ecosystem and compete for a broader share of clients’ media investments. They will be able to explain the value of physical media to senior brand leaders and discuss audiences, programmatic activation, measurement, attribution, and integrated media strategy with agency and digital leaders. The role sets a high commercial standard, develops talent, and builds a customer-led sales culture focused on accountability, innovation, and growth. The Vice President will lead and develop the sales team; establish and execute the Los Angeles growth strategy; champion digital, data, and innovation; lead important client and agency relationships; manage commercial performance; and represent the Los Angeles market and culture internally and externally.

Requirements

10 or more years of progressive sales experience in media, advertising, technology, or a related industry, including significant leadership responsibility.
5 or more years leading quota-carrying sales teams, with demonstrated success driving revenue growth.
Proven experience leading meaningful commercial growth and developing high-performance sales organizations, including organizational change or sales transformation.
Demonstrated digital advertising sales leadership experience and strong knowledge of programmatic media, ad tech, audience-based buying, data-driven advertising, measurement, and omnichannel media solutions.
Demonstrated success developing new business and competing for advertising budgets across multiple media channels.

Nice To Haves

Experience competing for and winning budgets traditionally allocated to digital, social, video, CTV, or other measurable media channels.

Responsibilities

Lead, coach, and develop a high-performing sales team, setting clear expectations, providing consistent feedback, and maintaining accountability.
Build a consultative selling culture focused on clients’ businesses, marketing objectives, audiences, business outcomes, and ROI.
Develop sellers’ ability to present audience insights, creative solutions, and the full OUTFRONT portfolio, and improve the team’s digital fluency.
Attract, develop, and retain sales talent and build a pipeline of future leaders.
Establish an operating cadence for pipeline development, forecasting, account planning, new-business activity, and performance.
Develop and execute a Los Angeles commercial strategy that identifies the customers, categories, agencies, and capabilities with the greatest growth potential.
Maximize revenue from the premium static portfolio and accelerate growth in digital and advanced media solutions.
Expand OUTFRONT’s participation in broader advertising budgets by developing relationships with digital investment, programmatic, strategy, analytics, and integrated planning teams.
Identify whitespace across accounts and categories and turn opportunities into actionable sales strategies.
Drive new customer acquisition, category development, client retention, and increased share of existing customer budgets.
Partner with Revenue Operations and internal teams to set growth priorities and ensure execution.
Champion digital growth and innovation in the Los Angeles market and translate technology and data capabilities into compelling client solutions.
Partner with national sales, programmatic, marketing, insights, creative, technology, and measurement teams to bring advanced capabilities to Los Angeles customers.
Monitor changes in how brands and agencies plan, buy, and measure media and translate them into commercial opportunities.
Promote effective use of CRM, sales intelligence, analytics, and emerging technology to improve seller productivity, pipeline visibility, and decisions.
Act as senior executive sponsor for key Los Angeles clients and agency relationships, building relationships with decision-makers across brands, agencies, and the Southern California advertising community.
Lead major pitches, strategic account conversations, and complex negotiations; create new business opportunities and coach sellers to do the same.
Position OUTFRONT as a strategic media partner by bringing customers insights, ideas, and opportunities that address their business and marketing objectives.
Own market revenue performance and maintain visibility into pipeline health, forecast accuracy, account performance, and sales productivity.
Align sales resources and coverage with high-value opportunities and remove barriers that limit customer-facing activity.
Collaborate with Revenue Operations, Marketing, Real Estate, Finance, Operations, Creative, and other functions.
Balance near-term revenue performance with decisions that support sustainable long-term growth.
Serve as a visible senior leader for the Los Angeles office and market, represent the market internally and externally, and advocate for its customers, employees, and growth opportunities.
Create a culture of high standards, collaboration, accountability, innovation, speed, inclusion, and talent development.

Benefits

OUTFRONT stock awarded annually.
Employee Resource Groups, including groups for women, LGBTQIA+, and AAPI employees.
Paid volunteer hours.
Employer-contributed medical, dental, and vision plans.
Health Savings Account (HSA) and Flexible Spending Account (FSA).
Adoption Reimbursement Program.
Commuter benefits.
Pet benefits.
Health advocate services.
Employer-matched 401(k) and Roth 401(k) plans.
Employee Education Assistance Program.