Vice President, Sales, Los Angeles

Outfront Media•Los Angeles, CA

18d

About The Position

OUTFRONT Media is seeking a commercial leader to lead its Los Angeles sales organization and drive growth in a strategically important market. The Vice President, Sales is responsible for revenue growth, sales strategy, customer development, talent, and execution across Los Angeles. The role focuses on maximizing the value of OUTFRONT's core out-of-home portfolio while accelerating digital, data-driven, and integrated media capabilities. The leader will develop a customer-led sales culture defined by accountability, innovation, and growth, and lead a high-performing team through clear expectations, coaching, talent development, and disciplined operating practices. The position also calls for a sophisticated understanding of modern advertising, including digital media, programmatic activation, audience targeting, measurement, attribution, and integrated media strategy. The Vice President will set and execute the market's commercial growth strategy; strengthen senior client and agency relationships; champion digital growth and innovation; and maintain disciplined oversight of revenue performance, pipeline health, forecasting, account performance, and sales productivity. As a visible leader for the Los Angeles office and market, this person will represent the market internally and externally and foster an inclusive, collaborative, high-performance culture.

Requirements

10+ years of progressive sales experience in media, advertising, technology, or a related industry, including significant leadership responsibility.
5+ years leading quota-carrying sales teams, with demonstrated success driving revenue growth.
Proven experience leading significant commercial growth and developing high-performance sales organizations, including organizational change or sales transformation.
Demonstrated digital advertising sales leadership experience.
Strong knowledge of programmatic media, ad tech, audience-based buying, data-driven advertising, measurement, and omnichannel media solutions.
Demonstrated success developing new business and competing for advertising budgets across multiple media channels.

Nice To Haves

Experience competing for and winning budgets traditionally allocated to digital, social, video, connected TV (CTV), or other measurable media channels is highly desirable.

Responsibilities

Lead, coach, and develop a high-performing sales team, establishing clear expectations, consistent feedback, and accountability.
Build a consultative selling culture focused on clients' businesses, marketing objectives, audiences, business outcomes, and return on investment.
Develop sellers' digital fluency across digital out-of-home, programmatic, audience targeting, dynamic creative, measurement, and integrated media.
Attract, develop, and retain sales talent and build a pipeline of future leaders.
Establish an operating cadence for pipeline development, forecasting, account planning, new-business activity, and performance.
Develop and execute a commercial strategy for Los Angeles, identifying growth opportunities among customers, categories, agencies, and capabilities.
Maximize the revenue potential of the premium static portfolio while accelerating digital and advanced media solutions.
Expand relationships beyond traditional out-of-home buying teams to digital investment, programmatic, strategy, analytics, and integrated planning organizations.
Identify whitespace across accounts and categories and convert opportunities into actionable sales strategies.
Drive new customer acquisition, category development, client retention, and increased share of existing customer budgets.
Partner with Revenue Operations and internal teams to set growth priorities and ensure execution.
Champion digital growth and innovation in Los Angeles and translate technology and data capabilities into compelling client solutions.
Partner with national sales, programmatic, marketing, insights, creative, technology, and measurement teams to bring advanced capabilities to customers.
Monitor changes in how brands and agencies plan, buy, and measure media and translate them into commercial opportunities.
Promote effective use of CRM, sales intelligence, analytics, and emerging technology to improve seller productivity, pipeline visibility, and decisions.
Serve as senior executive sponsor for important Los Angeles clients and agency relationships and build relationships with senior decision-makers.
Participate in major pitches, strategic account conversations, and complex negotiations; personally create new business opportunities while coaching the team to do the same.
Position OUTFRONT as a strategic media partner by bringing customers insights, ideas, and opportunities that address business and marketing objectives.
Own market revenue performance and maintain visibility into pipeline health, forecast accuracy, account performance, and sales productivity.
Align sales resources and coverage with high-value growth opportunities and remove barriers to customer-facing activity.
Partner with Revenue Operations, Marketing, Real Estate, Finance, Operations, Creative, and other functions to serve customers and the business.
Balance near-term revenue performance with decisions that support sustainable long-term growth.
Lead the Los Angeles office and market as a visible senior leader, creating a culture of high standards, collaboration, accountability, innovation, and speed.
Represent the Los Angeles market internally and advocate for its customers, employees, and growth opportunities.
Build an inclusive environment that attracts diverse perspectives, develops talent, and encourages fresh thinking.
Represent OUTFRONT externally in the Los Angeles advertising and business community.

Benefits

OUTFRONT stock awarded annually.
Employee Resource Groups, including groups for women, LGBTQIA+, AAPI, and others.
Paid volunteer hours.
Employer-contributed medical, dental, and vision plans.
Health Savings Account (HSA) and Flexible Spending Account (FSA).
Adoption Reimbursement Program.
Commuter benefits.
Pet benefits.
Health advocate services.
Employer-matched 401(k) and Roth 401(k) plans.
Employee Education Assistance Program.