Vice President Sales/Marketing

Steel Partners Holdings•Cudahy, WI

About The Position

At Lucas Milhaupt, we develop next-generation material joining solutions that are propelling industries forward. Join with the Best and become part of a team that rewards continuous improvement, celebrates diversity, and propels every team member toward personal and professional growth. We are passionate about creating a culture where every voice is heard, every idea considered, and every success celebrated. We believe in the power of career development and the transformative impact it can have on individuals and communities. As we continue to grow and expand as a company, we are actively seeking diverse and talented individuals who share our passion for material joining and want to be part of a journey that encourages personal and professional growth. At Lucas, our focus is on our people – the key to our success. Our goal is to offer employees an unparalleled experience, with opportunities to grow and improve the quality of their lives and the lives of their families. The Vice President of Sales and Marketing is a key member of the executive leadership team and is expected to demonstrate a strong executive presence that inspires confidence, drives alignment, and fosters trust across all levels of the organization. The leader is responsible for driving revenue growth, market expansion, and brand positioning. This role oversees all sales and marketing functions, including strategic planning, customer engagement, product positioning, and channel development. The VP will lead a high-performing team to deliver results aligned with the company’s long-term goals.

Requirements

Bachelor’s degree in Engineering, or related field (MBA preferred).
10+ years of progressive leadership experience in sales and marketing in manufacturing or industrial sectors. Previous sales executive leadership preferred.
Proven track record of driving revenue growth and market share.
Excellent leadership skills, able to effect change throughout all levels of the organization.
Strong analytical, strategic thinking, and communication skills.
Superior interpersonal abilities. Ability to get along with diverse personalities (including hostile customers), tactful, mature, flexible.
Participative management style—advocate of team concept.
Experience with CRM systems, digital marketing platforms, and data-driven decision-making.

Responsibilities

Clearly articulates vision and strategy to internal and external stakeholders.
Influences cross-functional decision-making with data-driven insights and market intelligence.
Represents the company with authority and credibility in customer meetings, industry events, and board-level discussions.
Communicates with clarity, confidence, and purpose in both written and verbal formats.
Tailors messaging to diverse audiences—from frontline teams to executive leadership and external partners.
Navigates complex conversations with diplomacy and assertiveness.
Develop and execute a comprehensive sales strategy to achieve revenue targets and margin goals.
Lead national and international sales teams, including direct sales, channel partners, and distributors.
Establish KPIs and performance metrics to monitor and optimize sales effectiveness.
Build and maintain strong relationships with key customers and strategic accounts.
Collaborate with Application Engineering and Operations to align product capabilities with customer requirements, ensuring technical accuracy in proposals and marketing materials.
Champion the Knowledge for Business Exchange (KBE) program, leveraging engineering insights to enhance sales enablement, customer education, and solution development.
Oversee brand development, product marketing, digital strategy, and lead generation.
Drive market research and competitive analysis to inform product positioning and pricing.
Lead integrated marketing campaigns across digital, print, trade shows, and PR.
Ensure alignment between marketing initiatives and sales objectives.
Collaborate with executive leadership on corporate strategy, growth initiatives, and M&A opportunities.
Identify new markets, customer segments, and product opportunities.
Lead go-to-market strategies for new product launches and geographic expansion.
Develop and implement pricing models that align with business objectives, customer segments, and product value propositions.
Monitor market trends, competitor pricing, and customer feedback to adjust strategies proactively.
Apply 80/20 principles to prioritize high-impact customers, products, and markets—focusing resources on the most profitable segments to drive outsized results.
Recruit, mentor, and develop top talent across sales and marketing teams.
Foster a culture of accountability, innovation, and continuous improvement.
Promote cross-functional collaboration with operations, finance, and product development.