Vice President of Marketing & Sales

Boyne Resorts•Big Sky Meadow Village, MT

21h•Onsite

About The Position

Big Sky Resort is seeking a Vice President of Marketing & Sales to serve as the senior leader responsible for shaping the resort’s brand positioning and strategic growth. Reporting directly to the Resort President, this executive will be responsible for overall marketing and group sales efforts and revenue generation under a unified and guest-focused vision for the resort. This is a rare opportunity for a seasoned marketing leader to lead a high-performing team and drive the growth trajectory of one of America's most celebrated mountain resorts. This position is based at Big Sky Resort in Big Sky, Montana. Occasional travel for events and meetings is expected.

Requirements

10+ years of progressive marketing leadership experience, with at least 5 years in a senior or executive role
Proven track record leading high-performing teams and managing multi-million dollar budgets with measurable ROI
Strong command of modern digital marketing, CRM, and revenue management disciplines
Exceptional communication, negotiation, and executive presence, with the ability to represent the resort externally and influence internally
Bachelor’s degree in marketing, business or a related field

Nice To Haves

Experience in mountain resort, destination hospitality or consumer lifestyle brands strongly preferred

Responsibilities

Manage Big Sky Resort’s brand strategy and positioning, ensuring alignment with the vision of ownership and resort leadership
Lead marketing plan development, including strategy, channel mix, budget allocation and goal setting in alignment with resort objectives
Develop annual and seasonal (winter/summer) content strategies, leveraging audience insights, to deliver cohesive brand messaging
Lead the development of integrated marketing campaigns across all owned and earned channels
Champion a data-driven marketing culture, leveraging analytics, attribution and research to optimize investments and drive continuous improvement
Oversee agency and vendor partnerships, managing scopes of work, budgets and performance standards
Lead guest acquisition and retention strategy, including CRM, segmentation and targeting
Oversee digital initiatives through the use of web, app and ecommerce, ensuring effective and optimized customer journeys
Oversee advertising strategy including media planning with a mix of brand and performance tactics, and the multi-season creative content plan
Translate data and reporting insights into strategic recommendations for resort leadership, identifying trends, risks and opportunities in real time
Collaborate with divisional stakeholders to establish the resort's product and sales strategy across core lines of business - lift access, lodging, and mountain sports
Lead pricing strategy and management in partnership with resort leadership team and corporate revenue team
Monitor competitive pricing and industry trends, translating insights into actionable product and pricing guidance
Provide strategic direction and executive oversight for the resort’s group sales function, with a Director of Group Sales reporting to this role and directly managing the sales team
Determine the optimal mix of market segments to maximize revenue through visitation volume, occupancy and yield
Identify and develop new market opportunities, including international visitation, travel segments, and distribution channels
Lead, develop, and inspire the resort’s marketing and group sales teams, fostering a culture of creativity, performance and accountability
Set clear goals, KPIs, and performance standards across marketing and sales functions, conducting regular reviews and calibrating resources to priorities
Build organizational capability through identifying opportunities for investment, hiring and development to support the resort’s long-term growth ambitions
Work in collaboration with the Boyne corporate marketing team to leverage shared resources and guidance

Benefits

Full Health Plan with Company HSA Match
401(k) plan with performance-based company match
Flexible Paid Time Off
Cell Phone Service Allowance
Free Ski Pass for you, your spouse and dependents
FREE Golf Pass for you, your spouse and dependents
Free Bike Haul/Scenic Lift Pass for you, your spouse and dependents
FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents
Steep Lodging discounts for accommodation for friends and family (blackout dates apply)
25% off Food discount at all outlets with charging privileges
20%-30% off Retail discount at all outlets with charging privileges, gear and sponsor discounts
Eligibility for affordable employee housing, a short walk or free bus ride away from work