Vice President, Reblozyl & Lymphoma Marketing

Bristol Myers Squibb • Princeton, NJ

4d • Onsite

About The Position

The Vice President, Reblozyl & Lymphoma Marketing is a senior commercial leader responsible for defining and executing brand strategy across Reblozyl and Lymphoma, with a primary focus on U.S. commercialization while maintaining critical global strategic leadership for Reblozyl. This role drives enterprise‑level impact by ensuring strong near‑term performance of Reblozyl in the U.S., sustaining long‑term growth through lifecycle management, and leading launch planning and readiness for Golcadomide in Lymphoma. The VP serves as a key integrator across U.S. and Global teams, providing strategic direction, commercial insight, and cross‑functional leadership from late‑stage development through launch and ongoing commercialization. The role is a core member of the U.S. Oncology Leadership Team and represents Marketing in senior governance, strategic planning, and executive decision‑making forums.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• Minimum 15 years of experience in biopharmaceutical marketing, including senior leadership roles.
• Proven track record leading large brands or portfolios in Oncology or specialty therapeutics.
• Direct experience with product launches, lifecycle management, and late‑stage pipeline assets.
• Demonstrated ability to operate effectively in matrixed, global organizations.
• Strong strategic thinking, executive presence, and ability to influence at the most senior levels.
• Experience navigating complex market access and reimbursement environments.

Nice To Haves

• Experience spanning both U.S. commercialization and global brand strategy
• Prior leadership of hematology or lymphoma brands

Responsibilities

• Own U.S. commercial strategy and execution for Reblozyl across all approved and emerging indications.
• Lead development and execution of the U.S. brand plan, including strategic positioning, messaging, channel strategy, promotion, and field enablement.
• Partner closely with Sales, Medical Affairs, Market Access, Patient Services, Analytics, and Finance to drive performance, remove barriers, and maximize patient impact.
• Ensure disciplined execution against annual and long‑range operating plans, including forecasting, budget ownership, and resource prioritization.
• Serve as the senior Marketing voice in U.S. governance forums, POAs, QBRs, and executive reviews.
• Provide strategic marketing leadership for global Reblozyl commercialization, with a focus on Ex‑U.S. launch and expansion strategies, lifecycle management planning, and indication sequencing and prioritization.
• Actively participate in Global Product Team (GPT) and related governance bodies, ensuring strong integration between global strategy and U.S. insights.
• Partner with Global Commercial, Medical, and Development teams to shape long‑term brand vision, evidence strategies, and global value narratives.
• Translate U.S. market learnings into global best practices and inform regional strategies.
• Lead U.S. marketing strategy and launch readiness for golcadamide in Lymphoma.
• Shape early commercial strategy, positioning, and launch sequencing in partnership with Global and Development teams.
• Build and lead the cross‑functional launch team, ensuring alignment across Marketing, Medical, Access, and Sales.
• Oversee launch planning milestones, readiness reviews, and pre‑launch investments to ensure a successful Day‑1 and sustained post‑launch performance.
• Build, develop, and lead a high‑performing marketing organization, fostering strong talent development, succession planning, and inclusive leadership.
• Serve as a role model of BMS values and leadership behaviors across the Oncology organization.
• Mentor senior leaders and contribute to enterprise‑level leadership initiatives across U.S. Oncology.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive