Vice President of US Operations

Brodie Rec League•Dallas, TX
•Hybrid

About The Position

Brodie Operations runs league nights for Brodie Rec League, a rapidly growing sports brand operating across more than 30 North American cities and serving more than 50,000 athletes. The Vice President of US Operations will lead the company’s expanding US operation as it grows toward more than 200 venues across 50+ metro areas by 2028. The role is based in the Dallas–Fort Worth area with a hybrid location type and reports to the Chief Operating Officer. The position works in partnership with the COO on cross-company standards, budgets and leadership-team priorities, and serves as a member of the leadership team. The VP will own US operations end to end, from league sale through game-night delivery and market launches. This includes leading the US field organization, ensuring reliable league nights, building the playbook and operating systems, launching new markets, managing the US operations P&L and compliance, and setting consistent standards across markets. The role will work closely with Growth, Finance, People & Talent and Product, and will travel regularly to US markets and to Toronto approximately every six to eight weeks for up to five business days. The role is intended for an experienced operations leader who has scaled multi-location businesses, built repeatable systems for distributed frontline teams and can maintain a premium in-person experience as the operation grows. Brodie already has District Managers, League Managers, a city-launch checklist and an operations team supporting more than 30 venues; the VP will bring additional scale experience and develop the systems needed for the US business to grow.

Requirements

  • 12+ years of progressive operations leadership, including several years as a VP or SVP of Operations with P&L or budget ownership at a company scaled market by market to a large, multi-location footprint.
  • Experience in both startup or scale-up operations, building systems from the ground up, and enterprise operations at a substantially larger scale.
  • A proven record of scaling a multi-location P&L from six figures to eight figures across multiple jurisdictions, as an operating leader or through hands-on operational consulting and transformation work, together with experience running a live operation.
  • Personally opened markets from zero and managed multiple launches in parallel.
  • Experience leading managers of hundreds of hourly, contract or gig workers across cities and states through district or city leaders, with effective engagement and accountability for a distributed workforce.
  • Strong people leadership, including setting standards, coaching leaders, holding people accountable and addressing performance shortfalls directly.
  • Experience translating strong operational practices into playbooks, training, certification and dashboards that new hires can use, and securing adoption across a distributed field team.
  • Knowledge of US multi-state operations, including worker classification, overtime, insurance, permits and venue contracts, and state-by-state differences.
  • Ability to deliver and repeat a hospitality-grade in-person experience across locations using part-time crews.
  • Availability for game nights and regular US travel, including multi-day trips, and ability to work in the United States as required.
  • Regular use of AI to accelerate planning, reporting, training content and operational analysis, and an ongoing focus on automating repetitive work without compromising quality.
  • Availability to work on-site at the Toronto headquarters every six to eight weeks.
  • Willingness to participate in a culture emphasizing in-office collaboration and teamwork.

Nice To Haves

  • Experience launching cities and then running operations at a marketplace or city-by-city consumer business, franchise or multi-unit system, premium multi-location experience or league.
  • Experience in fitness, sports, hospitality, retail or live events, particularly where the in-person product is delivered at night and on weekends by part-time or contract staff.
  • Experience working directly with founders and an executive team to translate vision into plans, operating rhythms and business results.
  • Personal involvement in sport, fitness or community as a player, coach, referee or builder; basketball experience is a plus.

Responsibilities

  • Own game-night operations in every US market, including venues, schedules, referees, scorekeepers, equipment, check-in, streaming and logistics.
  • Maintain game-night reliability through confirmed backups, clear escalation ownership and follow-up on market reports and issues.
  • Resolve operational matters that field teams cannot handle, including venue disputes, staffing gaps and escalated player complaints.
  • Coordinate schedules and centralize repeatable administrative work, including jerseys, shipping and equipment, so local teams can focus on game nights, venues and community.
  • Lead the US field organization, including District Managers, League Managers, Assistant League Managers and part-time game-night employees and contractors.
  • Hold weekly one-on-ones with District Managers and establish scorecards and operating rhythms to keep markets informed, aligned and accountable.
  • Set expectations, provide timely feedback, coach leaders and address performance issues directly.
  • Develop training, certification and career paths for field staff and leaders.
  • Partner with People & Talent on weekly hiring reviews, leadership hiring, role design, staffing models and field incentive structures.
  • Create processes and communication rituals to keep distributed employees informed and engaged.
  • Own and update the A-to-Z operating playbook, checklists, training and certification materials for league operations.
  • Represent field needs to Product by defining and prioritizing requirements for the Commish app, Admin and CRM, and support adoption of released tools.
  • Create a dashboard for market operating measures, including registrations and teams against target, forfeits, no-shows, check-in and cost per game night.
  • Lead monthly playbook updates based on operational issues, fixes and resulting training changes.
  • Use AI and automation to extend the capacity of the head-office team across more than 50 markets.
  • Own the operational side of US market launches in partnership with Growth, ensuring venues, staffing, training and opening-night readiness.
  • Lead weekly market-launch reviews with Growth and address risks involving venues, City Launchers and staffing.
  • Secure venue capacity, including a second venue in each market before its first season and multi-season agreements protecting prime weeknight court time.
  • Ensure markets operate at an independent margin and maintain consistent standards for refereeing, scorekeeping, check-in and brand experience.
  • Own the US operations P&L with Finance, including market-level venue, staff and equipment costs and related staffing and compensation models.
  • Oversee US operating compliance with Finance and People & Talent, including worker classification, overtime exposure, insurance, permits and venue certificates across states.
  • Set standards for venue deals, including terms, walk-away points and multi-season agreements.
  • Travel regularly to US markets and to Toronto approximately every six to eight weeks for up to five business days.
  • Contribute a strategic point of view to leadership discussions on market investment, formats and sequencing.

Benefits

  • Yearly Brodie takeover of the Toronto Raptors court.
  • Professional development budget.
  • Paid time off of three weeks plus a holiday shutdown.
  • Paid sick leave.
  • Growth and mentorship opportunities.
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