Vice President of Strategic Enrollment Management

REGIS COLLEGE•Weston, MA

2d•$200,000 - $220,000•Onsite

About The Position

Regis College seeks an experienced, collaborative, and mission-driven Vice President of Strategic Enrollment Management (VPSEM) to serve as its chief enrollment officer. Reporting directly to the President and serving as a member of the senior leadership team, the VPSEM provides strategic leadership for centralized student recruitment, enrollment management, and retention. The role guides enrollment forecasting, financial aid and scholarship strategy, and tuition discounting to support student access and the university’s long-term financial sustainability. The VPSEM oversees undergraduate, graduate, and adult student admission; financial aid; enrollment systems and operations; and enrollment communications. The Vice President leads enrollment professionals and fosters a culture of collaboration, innovation, accountability, and student-centered service while advancing enrollment, retention, and net tuition revenue goals. The position calls for an active campus presence and a visible, trusted leader who builds relationships across the Regis community and represents the university’s mission, values, and educational experience. The VPSEM advises the President, senior leadership, and Board of Trustees on enrollment and institutional positioning; develops and executes strategic enrollment plans; and uses analytics, market intelligence, and emerging technologies to strengthen recruitment, retention, and enrollment outcomes. The role collaborates across the university, including with Academic Affairs, Marketing and Communications, athletics, and the CFO, and cultivates external recruitment partnerships. Regis College is a Catholic institution rooted in the intellectual tradition and social justice values of its founders.

Requirements

At least 10 years of progressive experience in enrollment management, admissions, or financial aid.
Previous experience in a strategic, senior-level position.
Bachelor’s degree.
Demonstrated success developing and executing comprehensive strategic enrollment plans aligned with institutional goals.
Ability to analyze, interpret, and present relevant information to support decision-making and engage collaborators.
Proficiency in financial aid strategy, including optimization, forecasting, scholarship allocation, and use of aid to support enrollment and access.
Strong technical, analytical, and problem-solving skills, including data literacy in segmentation, forecasting, cohort analysis, and ROI modeling.
Ability to use AI, automation, and predictive tools thoughtfully to improve efficiency and effectiveness.
Strong leadership and team development skills, commitment to staff mentorship and professional growth, and a record of building accountable, metrics-driven teams.
Familiarity with admission and retention strategies for traditional and non-traditional populations, including adult, graduate, and online students.
Ability to work with diverse on-campus and off-campus stakeholders and engage effectively with prospective students and families, counselors, faculty, staff, alumni, community-based organizations, national admission and financial organizations, and other external audiences.
Understanding of NCAA Division III regulations and experience building partnerships and processes with coaches and athletic administrators to facilitate strategic student-athlete recruitment.
Ability to understand institutional challenges, opportunities, and resources and communicate honestly, transparently, constructively, and diplomatically.
Excellent communication, collaboration, and negotiation skills, including the ability to influence across complex organizational structures.
Advanced knowledge of digital and data-driven enrollment and enrollment marketing practices, including CRM, SIS, social media, digital marketing tools, and emerging technologies such as generative AI.
Ability to produce forward-looking and transparent strategic plans and budgets that link expenditures to outcomes; assess the effectiveness of recruitment and financial aid spending; and engage in ongoing dialogue about enrollment and other areas with the President and senior leadership.
Commitment to and respect for the university’s Catholic mission, and ability to reflect its values in enrollment strategies.

Nice To Haves

An advanced degree from a regionally accredited institution.

Responsibilities

Advise the President, senior leadership, and Board of Trustees on enrollment and the university’s strategic positioning.
Lead development and implementation of strategic enrollment plans aligned with institutional goals and initiatives.
Prepare university leaders for demographic shifts, market trends, and changes in regulations and policy, and educate the university about evolving student needs and expectations.
Represent Regis through presentations and conversations, conference participation, engagement with partner schools, programs, and organizations, and responses to media requests.
Build and lead a proactive, dynamic, centralized enrollment management division.
Develop and execute an enrollment plan to support a sustainable, talented, and diverse student body across undergraduate, graduate, adult, and online populations.
Implement, integrate, and optimize enrollment technologies, such as CRM, SIS, and generative AI; improve data reporting and support innovation through digital tools and platforms.
Use data analytics to assess divisional efforts, enhance recruitment, optimize financial aid strategies, and improve yield.
Oversee financial aid and scholarship allocation to support accessibility and institutional revenue and net tuition revenue goals.
Manage the division’s operating budget, use institutional resources judiciously, monitor outcomes and impact, and oversee vendor evaluation and accountability.
Collaborate across the university and provide regular reports to community partners, supporting understanding of enrollment functions and transparent dissemination of data and information.
Partner with Academic Affairs to provide market feedback and analysis for academic program development, evaluate program capacity, implement recruitment strategies, and achieve enrollment goals.
Partner with Marketing and Communications on enrollment marketing and communications aligned with the institutional brand and strategic priorities, including promotion of the Rise at Regis campaign.
Collaborate with athletics to identify potential student populations, strengthen recruitment, and maintain a strong partnership between departments.
Work with the CFO to align enrollment strategies with revenue goals, optimize financial aid modeling, and support financial planning through enrollment forecasting and tuition revenue projections.
Cultivate external recruitment relationships with high schools, community colleges, corporate entities, OPM partners, and alumni networks.
Lead and mentor enrollment professionals, supporting employee development and retention.
Foster a culture of innovation, collaboration, and accountability, and empower direct reports to lead in support of division-wide and institutional goals.
Enhance professional development through formal and informal opportunities that support employee growth and effective admission, recruitment, and financial aid programs.