VP of Sales
About The Position
HandyTube, LLC, a Steel Partners company based in Camden, Delaware, manufactures seamless specialty tubing and provides made-to-order stainless steel and specialty alloy tubing for demanding applications. The Vice President of Sales is a member of the executive leadership team and is responsible for developing and executing the company’s commercial strategy to drive sustainable revenue growth and market expansion. The role aligns commercial strategy with operational capabilities to improve market position, profitability, and customer engagement. It reports directly to the President and leads the Business Development and Inside Sales functions. The VP of Sales develops and executes growth strategies across multiple markets, including aerospace, life sciences, semiconductor, and energy, and pursues expansion into new applications and geographies. The role leads the sales organization, manages commercial processes and performance, guides market positioning and go-to-market efforts, and works across functions to align customer requirements with manufacturing capabilities. The VP also owns revenue and growth targets and champions accountability, continuous improvement, customer focus, and safety.
Requirements
- Bachelor’s degree in Business, Engineering, or a related field.
- 15 or more years of progressive leadership experience in sales, product management, or commercial roles within a manufacturing environment.
- Proven success driving growth in custom-engineered or highly technical product markets.
- Strong business and financial acumen, with the ability to translate strategy into results.
- Strategic, results-oriented leadership and a clear sense of direction.
- Entrepreneurial mindset and bias for action.
- High integrity and accountability.
- Strong analytical and data-driven decision-making capabilities.
- Effective communication skills, executive presence, and credibility.
- Collaborative, hands-on leadership with a player-coach mentality.
- Commitment to continuous improvement and a Kaizen mindset.
Nice To Haves
- MBA preferred.
- Experience in regulated industries such as aerospace, life sciences, semiconductor, or energy is strongly preferred.
- Familiarity with lean principles and 80/20 methodologies is a plus.
Responsibilities
- Develop and execute a multi-market commercial strategy aligned with growth and profitability objectives.
- Identify and prioritize opportunities in aerospace, life sciences, semiconductor, and energy markets.
- Drive market expansion, diversification, and entry into new applications and geographies.
- Partner with executive leadership on long-term planning, forecasting, and strategic initiatives.
- Apply commercial acumen to optimize EBITDA and free cash flow.
- Use 80/20 principles and lean methodologies to focus on high-value customers and products.
- Lead and develop a high-performing, technically proficient sales organization.
- Drive team-selling strategies for complex engineered solutions.
- Oversee forecasting, pipeline management, and contract negotiations.
- Establish and execute pricing strategies aligned with market dynamics and margin targets.
- Present commercial strategy, performance, and market insights to executive leadership and key stakeholders.
- Develop KPIs and dashboards to track leading and lagging performance indicators.
- Lead commercial excellence, including Salesforce CRM optimization and standardized sales processes.
- Guide brand positioning and go-to-market strategies in targeted industries.
- Support development of technical content, campaigns, and industry engagement.
- Strengthen presence across key channels to enhance visibility and demand generation.
- Own and deliver revenue and growth targets.
- Use data, analytics, and customer insights to refine strategy and improve performance.
- Monitor market trends and competitive dynamics to inform decisions.
- Identify strategic partnerships, alliances, and channel opportunities to accelerate growth.
- Partner with engineering, operations, and quality teams to align customer needs with manufacturing capabilities.
- Support new product development and innovation initiatives.
- Lead cross-functional efforts for bids, proposals, and program launches.
- Foster accountability, continuous improvement, and customer focus.
- Champion safety as the organization’s top priority.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
