VP of Sales and Occupancy

Glen Park Senior Living • Glendale, CA

9d • $110,000 - $130,000 • Onsite

About The Position

Glen Park Senior Living is hiring a field-based Vice President of Sales & Occupancy to own net census growth across seven licensed assisted living and memory care communities in Southern California. The role is accountable for 25 move-ins and 11 net occupied-bed gains per month, supported by community-specific move-in benchmarks and quarterly target resets.

The VP recruits, trains, coaches, and develops Retirement Counselors, oversees counselor ramp-up, leads field coaching and sales meetings, and runs monthly growth initiatives. The position also oversees inquiry response and conversion standards, builds executive-level referral-partner relationships, supervises the Marketing Campaign Manager, recommends pricing and monthly specials, and maintains CRM data integrity. The VP ensures admissions practices comply with Title 22, company policy, and ethical sales standards.

The position reports to the President and directly supervises Retirement Counselors, community sales personnel, and the Marketing Campaign Manager. For sales and census performance, Executive Directors, Associate/Assistant Executive Directors, and Assistant Administrators are accountable to the VP. The role is field-based, with most field time initially focused on the Ojai and Glendora communities. It is not eligible for remote work.

Compensation is $110,000–$135,000 base salary, with a quarterly KPI bonus of up to $5,000, community census milestone bonuses, mileage reimbursement at the IRS rate, and a monthly cell phone stipend. Medical, dental, vision, 401(k), and PTO are provided according to the company plan.

Requirements

• At least 7 years of senior living sales experience.
• At least 5 years of multi-site sales leadership experience in assisted living, memory care, or CCRC.
• Documented results raising occupancy, with results available to discuss at the interview.
• Experience building and coaching high-performing sales teams.
• Personal experience closing move-ins and ability to conduct a sales tour.
• CRM fluency and comfort running weekly scorecards and interpreting a conversion funnel.
• Bachelor's degree in Business, Marketing, Healthcare Administration, or a related field.
• Valid California driver's license, reliable transportation, and ability to travel throughout Southern California most days.
• Current First Aid/CPR certification or ability to obtain certification upon hire.
• Ability to clear a DOJ/FBI background check and health screening required by Community Care Licensing.

Nice To Haves

• Working knowledge of California RCFE regulations, including Title 22.
• Working knowledge of Medi-Cal-funded pathways, including ALW, CalAIM, PACE, and Regional Center programs.
• HubSpot experience.
• Master's degree.

Responsibilities

• Own portfolio census performance, including 25 move-ins and 11 net occupied-bed gains per month, and reset community benchmarks quarterly.
• Recruit, train, coach, and develop Retirement Counselors; manage new-hire ramp-up so each new counselor produces a first move-in within 45 days.
• Conduct ride-alongs and tour shadowing and document a coaching outcome after each field day.
• Design and run one named growth initiative each month and present its numerical results at the monthly Growth Initiative Review.
• Enforce inquiry response standards of at least 90% contacted within 15 minutes and after-hours inquiries contacted by 9:00 a.m. the next business day.
• Review inquiry-to-tour-to-move-in conversion against sector benchmarks for each community every month.
• Build executive-level relationships with hospitals, skilled nursing facilities, discharge planners, and regional centers, including eight executive-level partner visits per month.
• Co-own the resident out-and-back program, tracking and visiting residents who transfer out and working to bring them back.
• Run weekly check-ins and two strategic sales meetings per week; administer weekly scorecards, address off-track measurables through root-cause problem solving, and deliver a numbers-first Monday Report to the President.
• Supervise the Marketing Campaign Manager, including the campaign calendar and marketing ROI by lead source.
• Own Rate Playbook and Monthly Specials recommendations.
• Ensure admission practices comply with Title 22, company policy, and ethical sales standards.
• Own CRM data integrity across the organization, including HubSpot and Nextiva.

Benefits

• Quarterly KPI bonus of up to $5,000, or up to $20,000 per year.
• $2,000 one-time bonus for each community reaching its target census under the employee's leadership, with six milestones and $12,000 total.
• Mileage reimbursement at the IRS rate.
• Monthly cell phone stipend.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k).
• PTO according to the company plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive