Vice President of Sales & Marketing (4453)
About The Position
At Larksfield Place, we take pride in being a premier senior living community—not just in the services we provide, but in the culture we’ve built. Our team members are part of something bigger: a movement to Elevate Every Day for our residents, their families, and each other. As a locally managed, not-for-profit Continuing Care Retirement Community (CCRC) in Wichita, we offer a full continuum of care including Independent Living, Assisted Living, and Health Care services. We are committed to delivering exceptional experiences while maintaining a national reputation for excellence. As Vice President of Sales & Marketing, you are responsible for the strategy, execution, and performance of all occupancy and revenue growth initiatives across Larksfield Place. This role requires a leader who can translate strategy into execution while maintaining a strong presence in sales performance and team leadership.
Requirements
- Bachelor’s degree preferred; relevant experience will be considered
- Minimum of five (5) years of sales or marketing experience within senior living, retirement communities, or long-term care
- At least three (3) years of leadership experience in a Sales Director or senior marketing role
- Proven track record of achieving occupancy goals and driving measurable growth
- Strong understanding of CRM systems, pipeline management, and data-driven decision making
- Excellent communication, presentation, and negotiation skills
- Ability to manage multiple priorities in a fast-paced, performance-driven environment
- Valid Kansas driver’s license with a clean driving record
Responsibilities
- Lead and drive occupancy growth in Independent Living while supporting census development in Assisted Living and the Health Care Center
- Develop and execute integrated sales and marketing strategies that position the full CCRC continuum as a market differentiator
- Oversee and mentor the Sales & Marketing team, ensuring high performance, accountability, and exceptional customer experience
- Personally engage in high-level sales activity, including tours, relationship development, and closing opportunities
- Manage and optimize the sales pipeline through CRM systems, ensuring accurate reporting, follow-up, and conversion tracking
- Design and implement data-driven marketing initiatives including digital campaigns, events, and targeted outreach strategies
- Build and maintain relationships with referral sources, including healthcare providers and community partners
- Lead segmentation strategies for IL, AL, and HCC to align messaging and approach with each audience
- Collaborate with operations and clinical leadership to ensure seamless transitions across the continuum of care
- Oversee marketing events, brand positioning, and promotional efforts to drive qualified leads
- Serve as a key ambassador of Larksfield Place, effectively communicating the lifestyle, financial, and care advantages of the community
- Support strategic growth initiatives, including new services, partnerships, and expansion opportunities
Benefits
- Executive-level compensation, commensurate with experience
- Comprehensive benefits package including medical, dental, and vision
- Paid time off and holiday pay
- Tuition reimbursement up to $2,500 annually
- 401(k) with employer match
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Number of Employees
1-10 employees
