Vice President of Sales and Marketing

Wesley Willows • Rockford, IL

3d • $115,000 - $120,000 • Onsite

About The Position

Vice President of Sales and Marketing
$115,000-$120,000 a year + competitive bonus structure | Full-Time
Location: Wesley Willows | Rockford, IL
Wesley Willows has served Rockford-area retirees for decades across independent living, assisted living, memory care, and skilled nursing. We're looking for a sales and marketing leader who will drive strategic growth initiatives, brand positioning, community relationships, and product development to support Wesley Willows' mission and long-term occupancy goals.

Requirements

• Bachelor's degree in marketing, business, communications, or a related field.
• 7+ years of progressive sales and marketing leadership experience, including leading a team.
• A track record of building sales and marketing plans that grew occupancy and revenue.
• Ability to travel locally for community events and to visit between campuses.

Nice To Haves

• Master's degree.
• Senior living, hospitality, or other consumer-facing industry background.
• Hands-on experience automating and reporting in a CRM system.
• Working knowledge of SEO, paid digital advertising, and website lead optimization.

Responsibilities

• Build and run the annual sales and marketing plan for both campuses, tracking occupancy and sales KPIs weekly and reporting results to executive leadership.
• Own the CRM: keep it accurate and automated, and train the sales and marketing team to use it well, with a goal of at least half of all leads generated online.
• Manage the website and digital marketing so both drive real leads, and stay on top of SEO and paid campaign performance.
• Coach and develop the sales and marketing team with monthly reviews and individual KPI goals.
• Represent Wesley Willows in the community through networking, open houses, and partnerships with local organizations and healthcare providers.
• Help shape a national strategy for our brain health and well-being program if we decide to license it to other senior living operators.
• Work with the CEO and COO on data-driven decisions about new markets and geographically targeted advertising.

Benefits

• Access earned wages before payday through ZayZoon, plus tools and resources to support your financial wellbeing.
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• 403(b) Retirement Plan with Employer Match
• Life/AD&D Insurance
• Short- & Long-Term Disability
• Accident, Critical Illness, and Hospital Indemnity Insurance
• Mail Order Pharmacy
• Telemedicine
• Wellness Programs
• Employee Assistance Program

What This Job Offers

• Job Type: Full-time
• Career Level: Executive