Vice President of Sales & Marketing

Power Monitors, Inc. • Virginia, VA

1d • $150,000 - $225,000 • Onsite

About The Position

Power Monitors, Inc. (PMI) is seeking a Vice President of Sales & Marketing to lead their entire commercial engine. This executive role will command sales and marketing as one integrated function, taking full accountability for revenue across all products. PMI is at a significant inflection point with major product launches including new instrumentation, cloud software, and an AI-powered analysis engine. This position is crucial for capturing market opportunity and requires a leader with authority over both sales and marketing functions.

Requirements

• 10+ years of B2B sales and marketing leadership with complex technical products.
• 3+ years of experience at a senior or VP level.
• Proven track record of growing a commercial operation.
• Experience selling into utilities, industrial facilities, engineering firms, or adjacent energy markets.
• Fluency in both relationship-driven hardware sales and modern SaaS go-to-market strategies.
• Comfort introducing genuinely new technology.
• Executive presence, credible with C-suite buyers, utility boards, and conference audiences.
• Bachelor’s degree in Engineering, Business, or a related field.

Nice To Haves

• AI/ML commercialization experience.
• International or European market development experience.
• MBA.

Responsibilities

• Full ownership of PMI’s commercial targets across instrumentation hardware, PQ Canvass cloud subscriptions, and Merlin AI.
• Manage the commercial introduction of new products: Seeker+ analyzer, SVM Series monitor, and the rewritten PQ Canvass platform.
• Develop and execute the go-to-market strategy for Merlin AI, targeting traditionally conservative buyers and exploring platform, OEM, and white-label opportunities.
• Lead European market entry, including market selection, channel strategy, regulatory path, and launch.
• Lead and coach the territory sales team, establish pipeline discipline in HubSpot, and cultivate strategic enterprise accounts.
• Oversee demand generation, content strategy, trade publications, and PMI’s presence at key industry events like IEEE PES and DistribuTECH.
• Drive customer success and retention, leveraging the existing installed base for expansion revenue, referrals, and customer insights.
• Manage pricing, deal structures, and forecasting for both hardware and software sales.

Benefits

• A seat at the executive table with authority over strategy, team, and budget.
• Competitive base salary.
• Performance bonus tied to revenue and growth milestones.
• Participation in PMI’s planned stock option program.
• Medical insurance with company-funded HSA.
• Dental insurance.
• Vision insurance.
• Life insurance.
• Paid leave.
• 401(k) with company match.
• Tuition reimbursement.
• 529 college savings matching.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive