Vice President of Marketing

PatientIQ

4d•Hybrid

About The Position

PatientIQ is seeking a VP of Marketing, a leader focused on building and operating a high-velocity go-to-market engine to drive demand generation, pipeline development, and marketing infrastructure supporting significant year-over-year growth. This is a full-stack marketing leadership role with direct accountability for sourced pipeline, not just awareness. The VP will own the GTM engine across three business segments, set and report marketing KPIs, and take over an active marketing team. The expectation is immediate impact on pipeline and full ownership of all marketing performance metrics from day one. This role is crucial for activating the marketing function to support the company's growth trajectory and upcoming specialty AE expansion.

Requirements

8–12+ years of B2B SaaS or health technology marketing experience.
At least 3 years in a VP-level or equivalent leadership role.
Demonstrated ownership of MQL targets, pipeline contribution metrics, and demand generation programs at scale.
Expert-level HubSpot proficiency: pipeline ops, MQL attribution, campaign tracking, multi-touch reporting, and CRM integration.
Experience building and managing paid channel programs (LinkedIn Ads, Google Ads, content syndication) with direct ROI accountability.
Full-stack marketing leadership: brand, demand gen, content, web, and events.
Experience managing a small, high-output team.
Ability to both lead strategically and execute operationally during a period of organizational build.
Track record of delivering measurable pipeline impact within 90 days of starting.

Nice To Haves

Healthcare SaaS, digital health, or clinical technology marketing experience.
Familiarity with health system buying cycles, compliance messaging, and clinical-administrative stakeholder mapping.
Experience marketing to multiple buyer segments simultaneously from a single platform.
Familiarity with clinical content marketing: registries, value-based care, quality measurement, CMS regulatory programs (PRO-PM, MIPS, ACO REACH).
Experience with specialty conference marketing (medical society annual meetings, surgical society conferences).
Comfort working in a RevOps-integrated model where marketing is accountable to sourced pipeline and MQL-to-SAL conversion rates.

Responsibilities

Drive qualified pipeline across three buyer segments (Provider, MedTech, Marketplace) with increasing contribution targets tied to the annual commercial growth plan.
Build and manage paid channel strategy (LinkedIn, Google, content syndication) with direct accountability for CAC and pipeline ROI.
Build and execute a rigorous account-based marketing strategy for the enterprise segment.
Develop and execute inbound and outbound demand programs aligned to specialty AE expansion (Neuro/Spine, Cardiology/Oncology).
Deliver $8M+ in marketing-influenced pipeline each quarter and scale contribution targets.
Lead PatientIQ's repositioning from "patient outcomes software" to "the outcomes intelligence platform" and translate the brand into buyer-facing messaging.
Build and maintain segment-specific messaging frameworks with differentiated value propositions.
Develop specialty content campaigns aligned to cardiovascular, neuro/spine, and oncology market entry.
Own the PatientIQ brand voice across all external channels.
Own the commercial events and field marketing strategy in partnership with the Marketing Programs & Events lead.
Define ROI measurement standards across all marketing investments.
Prioritize event and conference investment toward specialty society alignment.
Build pre- and post-event outbound sequences to convert marketing activity into pipeline.
Lead and develop the current marketing team (website and content lead, demand generation lead, Marketing Programs & Events lead).
Build out the marketing team in FY2027 in step with commercial growth.
Partner with Sales Enablement to ensure the AE team has the necessary content, tools, and messaging infrastructure.
Develop and own an annual marketing plan in partnership with the commercial leadership of each business segment.
Develop and maintain a comprehensive marketing KPI framework.
Own and report pipeline metrics: MQLs generated, MQL-to-SAL conversion rate, marketing-sourced pipeline by segment, marketing-influenced pipeline, and cost per MQL by channel.
Track and report account-based marketing performance.
Build a conference and events ROI scorecard.
Establish a monthly marketing performance review cadence with commercial leadership.
Deliver an annual marketing plan with defined KPI targets and clear line of sight from marketing spend to commercial growth.