Vice President of Sales & Marketing

Power Monitors, Inc.•Virginia, VA

4d•Onsite

About The Position

Power Monitors, Inc. (PMI) is seeking a Vice President of Sales & Marketing to lead its entire commercial engine as one integrated function. This executive leadership role, reporting directly to the president, will be accountable for revenue across all products, including instrumentation hardware, PQ Canvass cloud subscriptions, and the new Merlin AI engine. The position is crucial for capturing a significant market opportunity presented by PMI's new product suite and its 40-year history of customer trust. The ideal candidate will have a proven track record of growing a commercial operation, experience selling complex technical products to utilities and related markets, and the ability to introduce genuinely new technology, including AI/ML. This role offers a genuine seat at the executive table with real authority over strategy, team, and budget.

Requirements

10+ years of B2B sales and marketing leadership with complex technical products.
3+ years at a senior or VP level.
A track record of growing a commercial operation, not just running one.
Experience selling into utilities, industrial facilities, engineering firms, or adjacent energy markets.
Fluency in both relationship-driven hardware sales and modern SaaS go-to-market motion.
Comfort introducing genuinely new technology.
Executive presence—credible in front of C-suite buyers, utility boards, and conference audiences.
Bachelor’s degree in Engineering, Business, or a related field.

Nice To Haves

AI/ML commercialization experience.
International or European market development experience.
MBA.

Responsibilities

Full ownership of PMI’s commercial targets across instrumentation hardware, PQ Canvass cloud subscriptions, and Merlin AI.
Lead the commercial introduction of new products: Seeker+ analyzer, SVM Series monitor, and the rewritten PQ Canvass platform.
Develop and execute the go-to-market strategy for Merlin AI, positioning it for a traditionally conservative buyer audience and exploring platform, OEM, and white-label opportunities.
Research, design, and execute PMI’s first international expansion plan into the European market, including market selection, channel strategy, regulatory path, and launch.
Lead and coach the territory sales team, establish pipeline discipline in HubSpot, and personally cultivate strategic enterprise accounts.
Oversee demand generation, content strategy, trade publications, and PMI’s presence at key industry events like IEEE PES and DistribuTECH.
Drive customer success and retention, leveraging the existing installed base for expansion revenue, referrals, and customer insights.
Manage pricing, deal structures, and forecasting for both transactional hardware sales and subscription software.