Vice President of Marketing

Illuminus•Fitchburg, WI

7d•Onsite

About The Position

The VP of Marketing provides strategic leadership for enterprise marketing, brand development, lead generation, and customer engagement across the Illuminus organization. This executive leader is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in senior living, home health and hospice, affordable housing, and healthcare services. Working collaboratively with operations, sales, executive leadership, and community teams, the Vice President of Marketing leads organizational marketing initiatives across digital, traditional, and community-based channels while fostering a high-performing and mission-centered marketing culture. This role serves as a key strategic partner in advancing the organization’s mission, growth objectives, and long-term vision.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field required.
Minimum of seven to ten years of progressive marketing leadership experience required.
Strong strategic thinking and executive leadership capabilities.
Excellent written, verbal, and interpersonal communication skills.
Strong analytical and problem-solving abilities.
Ability to lead cross-functional collaboration and organizational initiatives.
Proficiency in digital marketing platforms, CRM systems, analytics tools, and marketing technologies.
Ability to balance strategic leadership with operational execution.
Demonstrated ability to build relationships and influence across all levels of the organization.
Commitment to the mission, values, and culture of Illuminus.
Ability to travel between organizational locations and attend external meetings and events as needed.
Ability to work extended hours or flexible schedules when organizational needs require.
Ability to perform work in a standard office environment with frequent computer use.
Demonstrated success in strategic marketing leadership.
Demonstrated success in brand development.
Demonstrated success in digital marketing.
Demonstrated success in lead generation and conversion strategy.
Demonstrated success in occupancy or revenue growth.
Demonstrated success in team leadership and development.
Demonstrated success in multi-site marketing operations.
Demonstrated success in data-driven decision making.

Nice To Haves

Master’s degree preferred.
Experience within senior living, healthcare, hospitality, or multi-site service organizations strongly preferred.

Responsibilities

Provide strategic leadership for enterprise marketing, brand development, lead generation, and customer engagement.
Develop and execute integrated marketing strategies to strengthen brand awareness, support occupancy growth, enhance customer experience, and position Illuminus as a leader in its service areas.
Lead organizational marketing initiatives across digital, traditional, and community-based channels.
Foster a high-performing and mission-centered marketing culture.
Serve as a key strategic partner in advancing the organization’s mission, growth objectives, and long-term vision.
Lead brand evolution across a respected senior living organization.
Collaborate with a mission-centered executive leadership team.
Drive meaningful impact for residents, families, and team members.
Modernize and strengthen marketing capabilities across multiple communities.
Balance strategic leadership with operational execution.
Build relationships and influence across all levels of the organization.
Travel between organizational locations and attend external meetings and events as needed.
Perform work in a standard office environment with frequent computer use.