Vice President of Marketing & Sales

Boyne Resorts•Big Sky Meadow Village, MT

9h•Onsite

About The Position

Big Sky Resort, a premier mountain destination and part of the Boyne Resorts family, is seeking an exceptional marketing and sales leader to drive its brand positioning and strategic growth. This executive role, reporting directly to the Resort President, will oversee all marketing and group sales efforts to achieve revenue generation under a unified, guest-focused vision. This is a significant opportunity for a seasoned marketing leader to guide a high-performing team and contribute to the growth of a celebrated mountain resort. The position is based in Big Sky, Montana, with occasional travel required.

Requirements

10+ years of progressive marketing leadership experience, with at least 5 years in a senior or executive role.
Proven track record leading high-performing teams and managing multi-million dollar budgets with measurable ROI.
Strong command of modern digital marketing, CRM, and revenue management disciplines.
Bachelor’s degree in marketing, business or a related field.

Nice To Haves

Experience in mountain resort, destination hospitality or consumer lifestyle brands strongly preferred.
Exceptional communication, negotiation, and executive presence, with the ability to represent the resort externally and influence internally.

Responsibilities

Manage Big Sky Resort’s brand strategy and positioning, ensuring alignment with the vision of ownership and resort leadership.
Lead marketing plan development, including strategy, channel mix, budget allocation and goal setting in alignment with resort objectives.
Develop annual and seasonal (winter/summer) content strategies, leveraging audience insights, to deliver cohesive brand messaging.
Lead the development of integrated marketing campaigns across all owned and earned channels.
Champion a data-driven marketing culture, leveraging analytics, attribution and research to optimize investments and drive continuous improvement.
Oversee agency and vendor partnerships, managing scopes of work, budgets and performance standards.
Lead guest acquisition and retention strategy, including CRM, segmentation and targeting.
Oversee digital initiatives through the use of web, app and ecommerce, ensuring effective and optimized customer journeys.
Oversee advertising strategy including media planning with a mix of brand and performance tactics, and the multi-season creative content plan.
Translate data and reporting insights into strategic recommendations for resort leadership, identifying trends, risks and opportunities in real time.
Collaborate with divisional stakeholders to establish the resort's product and sales strategy across core lines of business - lift access, lodging, and mountain sports.
Lead pricing strategy and management in partnership with resort leadership team and corporate revenue team.
Monitor competitive pricing and industry trends, translating insights into actionable product and pricing guidance.
Provide strategic direction and executive oversight for the resort’s group sales function, with a Director of Group Sales reporting to this role and directly managing the sales team.
Determine the optimal mix of market segments to maximize revenue through visitation volume, occupancy and yield.
Identify and develop new market opportunities, including international visitation, travel segments, and distribution channels.
Lead, develop, and inspire the resort’s marketing and group sales teams, fostering a culture of creativity, performance and accountability.
Set clear goals, KPIs, and performance standards across marketing and sales functions, conducting regular reviews and calibrating resources to priorities.
Build organizational capability through identifying opportunities for investment, hiring and development to support the resort’s long-term growth ambitions.
Work in collaboration with the Boyne corporate marketing team to leverage shared resources and guidance.

Benefits

Full Health Plan with Company HSA Match
401(k) plan with performance-based company match
Flexible Paid Time Off
Cell Phone Service Allowance
Free Ski Pass for you, your spouse and dependents
FREE Golf Pass for you, your spouse and dependents
Free Scenic Lift Pass for you, your spouse and dependents
FREE Basecamp activities including zip line courses and discounted passes for spouse and dependents
Steep Lodging discounts for accommodation for friends and family (blackout dates apply)
25% off Food discount at all outlets with charging privileges
20%-30% off Retail discount at all outlets with charging privileges, gear and sponsor discounts
Eligibility for affordable employee housing, a short walk or free bus ride away from work