Vice President of Growth

Feeld•New York, NY

2d•Remote

About The Position

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centered product and are looking for a VP of Growth to become part of our remote team and our mission to elevate the human experience of sexuality and relationships. We’re looking for a seasoned, full-stack growth leader to own and evolve our growth engine across performance marketing, lifecycle, and CRM. This role is not about optimizing channels in isolation or chasing short-term gains. It’s about building a sustainable, compounding growth system—one that deepens the strength of our network, sharpens our brand, and creates meaningful long-term value. You’re a seasoned leader in driving growth in complex consumer environments, with a track record of scaling responsibly. You’re highly analytical, but not led by data alone. You combine rigor with intuition, curiosity, and a strong sensitivity to brand and member experience. You will operate at the intersection of marketing, product, and data, connecting acquisition, activation, engagement, and retention into a cohesive system. You think in loops, not funnels. You care as much about how we grow as how fast we grow.

Requirements

10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle
Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus
Fluent across multiple altitudes—able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving
Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments
Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces
Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them
Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity

Responsibilities

Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience