VP of Growth Marketing

Ivim Services LLC • US,

3h • $225,000 - $300,000 • Remote

About The Position

Ivim Health is seeking a strategic, data-driven, and highly collaborative Vice President of Growth Marketing to lead and scale the company’s full-funnel growth engine across acquisition, conversion, lifecycle marketing, partnerships, creator and affiliate initiatives, offline activations, and emerging growth channels. Reporting directly to the Chief Marketing Officer, this role will serve as one of the most critical growth leadership positions within the organization.

The Vice President of Growth Marketing will own overall growth marketing strategy and performance across the business, balancing efficient, scalable patient growth with long-term brand value, retention, and patient trust. This leader will oversee a hybrid operating model that combines best-in-class agency partnerships with strategic in-house capabilities while driving expansion into new growth opportunities and channels.

The ideal candidate brings deep expertise in growth marketing, performance marketing, digital acquisition, and full-funnel optimization within healthcare, telehealth, subscription, or high-growth consumer environments. They must be equally comfortable operating at the executive level while remaining highly engaged in experimentation, conversion optimization, lifecycle strategy, unit economics, and growth execution.

This individual understands how to balance aggressive growth targets with sustainable retention, patient experience, and long-term brand equity.

Requirements

• 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel growth functions, with at least 5 years leading teams and significant marketing budgets.
• Proven success scaling multi-million dollar growth programs while maintaining or improving efficiency metrics.
• Deep expertise across paid media platforms including Google, Meta, TikTok, YouTube, programmatic, lifecycle, and emerging growth channels.
• Demonstrated experience building and leading high-performing remote teams and managing hybrid in-house and agency operating models.
• Strong analytical background with experience in attribution modeling, forecasting, funnel optimization, unit economics, and growth analytics.
• Strategic growth leader with a strong operational and execution-focused mindset.
• Highly analytical and performance-oriented with a deep understanding of scalable growth and marketing efficiency.
• Entrepreneurial and adaptable, with comfort operating in fast-paced, high-growth environments.
• Strong communicator with executive presence and the ability to influence across leadership levels.
• Collaborative leader who builds strong cross-functional relationships and values team partnership.
• Patient-first mindset with a commitment to responsible, compliant, and impactful healthcare marketing.

Nice To Haves

• Experience within telehealth, healthcare, wellness, subscription-based businesses, or regulated industries strongly preferred.
• Experience expanding growth strategies beyond traditional paid media into partnerships, creator, affiliate, lifecycle, referral, or experiential growth channels preferred.

Responsibilities

• Own the overall growth marketing strategy and performance across all channels with accountability to patient growth, CAC, LTV, retention, and efficiency targets.
• Develop and execute a multi-year growth roadmap designed to scale patient growth while maintaining strong unit economics and long-term sustainability.
• Partner closely with executive leadership on growth planning, market expansion opportunities, competitive positioning, and resource allocation decisions.
• Build financial models to forecast growth, LTV:CAC ratios, payback periods, conversion trends, and channel contribution.
• Lead recurring executive-level performance reviews presenting growth metrics, funnel performance, patient trends, and strategic recommendations.
• Lead and optimize multi-channel growth efforts across Google, Meta, TikTok, YouTube, affiliate, creator, partnership, lifecycle, and emerging acquisition channels.
• Drive continuous optimization across the full patient funnel, including impressions, click-through rates, conversion rates, CAC, onboarding conversion, retention, LTV, and ROAS.
• Implement sophisticated attribution strategies, incrementality testing, and measurement frameworks to better understand true channel contribution and growth efficiency.
• Partner closely with Creative and Brand teams to ensure growth creative balances conversion performance with brand integrity and patient trust.
• Continuously identify and test new growth opportunities, audience strategies, emerging platforms, and acquisition models.
• Partner with Lifecycle Marketing teams to improve patient activation, onboarding, engagement, retention, and long-term patient value.
• Build, lead, and scale a high-performing growth marketing organization in a fully remote environment.
• Oversee a hybrid model balancing internal growth strategy and execution with agency and external partner support.
• Manage agency relationships across paid media, programmatic, creative production, influencer partnerships, lifecycle support, and specialized growth channels.
• Establish clear team structures, accountability frameworks, and performance expectations across internal teams and external partners.
• Support ongoing professional development, coaching, and capability building within the growth marketing organization.
• Develop and scale partnership initiatives including creator commerce, influencer marketing, affiliate partnerships, referral programs, employer benefits channels, and strategic collaborations.
• Explore offline and experiential growth opportunities including events, activations, and community-based partnerships.
• Support launch strategies for new care offerings and expansion initiatives across health optimization, hormone optimization, peptides, and emerging therapeutic categories.
• Build a diversified growth portfolio that reduces dependency on any single acquisition source or platform.
• Partner closely with Product and Digital Experience teams to optimize conversion rates, website performance, onboarding experiences, digital patient journeys, and overall funnel performance.
• Collaborate with Lifecycle, Content, and Community teams to ensure seamless transition from acquisition into onboarding, engagement, retention, and advocacy.
• Align closely with Brand and Communications teams on messaging, positioning, and reputation management initiatives.
• Work alongside Clinical and Legal teams to ensure all marketing and growth efforts remain compliant within healthcare advertising and regulatory guidelines.
• Serve as a key strategic partner to the CMO and executive leadership team on growth strategy, business expansion, and patient experience initiatives.
• Own growth analytics infrastructure, including reporting frameworks, attribution, forecasting, funnel analysis, and performance dashboards.
• Establish rigorous testing and experimentation frameworks across creative, messaging, offers, audiences, landing pages, and onboarding flows.
• Leverage data and analytics to drive evidence-based decision making and continuous optimization efforts.
• Present actionable insights and strategic recommendations to leadership with clear plans for execution and measurable impact.

Benefits

• Competitive pay that reflects your experience and the impact you bring.
• Performance-based bonus tied to growth and patient acquisition objectives.
• Potential equity or long-term incentive opportunities within a high-growth healthcare company.
• Comprehensive benefits package, including health, dental, and vision insurance.
• 401(k) with employer match to support your long-term financial goals.
• Generous PTO, paid holidays, floating holidays, and a flexible remote work environment that supports work-life balance.
• Exclusive perks through IvimAtWork, including discounts on Ivim services, wellness offerings, and products.
• Opportunity to help shape and scale one of the fastest-growing areas of the business alongside executive leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed