VP of Experience + Growth

VERVE A CREDIT UNION•Oshkosh, WI

7d•Onsite

About The Position

The Vice President of Experience + Growth is responsible for leading Verve’s retail delivery network, including branches, contact center service and sales teams, and digital service channels. This role drives sustainable growth by delivering exceptional member experiences, developing high-performing leaders, and ensuring consistent execution of strategy across all member-facing channels. Accountable for member growth, member loyalty, employee engagement, channel performance, operational excellence, and regulatory compliance, this leader helps members thrive financially through Verve’s commitment to Value, Advice, Simplicity, and Care. The Vice President of Experience + Growth serves as an enterprise leader who partners across the organization to align growth strategies, member experience initiatives, talent development, technology investments, and operational priorities with Verve’s strategic plan. This role champions a relationship-based approach that deepens member trust, drives advocacy, and strengthens Verve's position as the financial institution of choice. As a strategic and servant leader, the Vice President of Experience + Growth translates enterprise priorities into frontline execution while continuously improving talent, processes, technology, and delivery channels. This leader fosters a culture of accountability, innovation, continuous improvement, and financial wellness while balancing growth, member value, operational efficiency, and prudent risk management.

Requirements

Bachelor’s degree in business, Finance, leadership, or a related field required; advanced degree preferred.
Ten years of progressive leadership experience in retail banking, credit union leadership, contact centers, sales leadership, or related financial services operations.
Demonstrated success leading large teams, developing leaders, driving growth, improving member experiences, and delivering operational excellence.
Experience leading change, leveraging data to drive results, and balancing growth with regulatory and operational risk.

Nice To Haves

Advanced degree preferred.

Responsibilities

Champions a seamless, relationship-based member experience across all physical and digital channels.
Drive member growth, retention, loyalty, and advocacy by delivering meaningful financial guidance and solutions.
Use member insights, feedback, and data to identify opportunities, remove friction, and continuously improve the experience.
Partner with Marketing, Verve Direct, and community stakeholders to expand market presence, deepen relationships, and strengthen community impact.
Develop high-performing leaders and teams through coaching, accountability, succession planning, and continuous development.
Foster a culture of collaboration, innovation, ownership, and service excellence.
Create an environment where team members are empowered to solve problems, improve experiences, and help members thrive financially.
Build organizational capability and leadership readiness to support future growth.
Provide strategic leadership and direction for branches, contact centers, and digital teams.
Ensure resources, staffing, and channel strategies effectively meet evolving member needs.
Drive consistent execution, service excellence, sales effectiveness, and operational performance across all channels.
Lead transformation efforts that improve accessibility, convenience, digital adoption, and long-term member value.
Leverage data, technology, and process improvement to enhance performance, efficiency, and scalability.
Establish clear performance expectations and accountability measures that support organizational goals.
Identify emerging risks and opportunities and implement effective solutions.
Ensure strong compliance, governance, and operational controls while balancing innovation, growth, and member value.