Vice President, Media Channels and Insights

Red Bull•Santa Monica, CA

2d•Onsite

About The Position

The Vice President, Media Channels and Insights is a strategic leader in Red Bull Media Network and Red Bull North America’s marketing team, responsible for the performance, growth, and innovation of U.S. owned and operated media channels and for using data-driven insights to maximize audience engagement and business impact. The role leads teams responsible for U.S. social media channels, redbull.com, Red Bull TV, programming, distribution, and media insights. It also drives the overarching U.S. programming, distribution, and channel strategy and builds media expertise across U.S. marketing teams. The position is accountable for growing consumer interaction—including reach, frequency, engagement, and length of interaction—and creating high-quality content, media products, and experiences that build brand affinity. It supports national and regional marketing teams with media expertise, education, tools, content formats, release calendars, and best practices, while helping Red Bull North America adapt to changes in media consumption and technology. The role leads channel strategy and performance across social media, Red Bull TV, Red Bull Fast channels, redbull.com, and third-party distribution. It oversees social content and education, website strategy and content, the U.S. Red Bull TV app, linear/FAST and shared-viewing distribution, programming standards and workflows, and media insights and analytics. It also partners with media partnerships, production, development, communications, creator marketing, and global and regional teams to advance audience growth, commercial performance, innovation, and organizational capability. The position is based in the Santa Monica office four days a week.

Requirements

15+ years of progressive experience in the media, entertainment, or digital content industry.
10+ years of U.S. market experience in senior leadership roles, including leading people leaders.
Proven track record of scaling owned and operated media properties.
Deep expertise in digital media, social platforms, and content distribution strategies.
Strong background in media analytics, audience measurement, and data-driven decision-making.
Experience managing multi-million-dollar budgets and driving consumer metrics and commercial performance.
Strategic thinking and the ability to balance long-term vision with short-term execution.
Strong analytical skills and ability to translate media data into actionable strategies.
Strong commercial acumen and business development capabilities.
Outstanding leadership and people-management skills.
Excellent communication and presentation abilities, including explaining media strategy and metrics clearly to marketing peers.
Deep understanding of content-consumption trends and platform dynamics.
Entrepreneurial mindset and comfort working in fast-paced, evolving environments.
Positive, energizing role-model presence and ability to influence colleagues, departments, and partners.
Authorized to work in the United States; the position is open to U.S. citizens, permanent residents, and individuals currently authorized to work on a valid visa.

Nice To Haves

Experience with sports, dance, music, entertainment, fitness, and lifestyle content categories.
Experience in both traditional and digital media environments.
International media market experience.
MBA or advanced degree in a related field.
Existing relationships with major media platforms, technology partners, and creator media companies.

Responsibilities

Develop and execute strategies for U.S. owned and operated media channels, including social media, Red Bull TV, Red Bull Fast channels, and third-party media distribution.
Drive audience growth, engagement, and retention through content strategies and distribution approaches; establish and monitor channel KPIs aligned with business objectives.
Identify channel opportunities and emerging platforms, and optimize content programming and scheduling to increase reach and support Red Bull business strategies.
Ensure channels reach target demographics, remain on-brand, and meet quality standards; provide teams with education, tools, content formats, release calendars, and best practices.
Guide the organization on future media consumption trends and technology, and promote media expertise and innovation across national and regional marketing teams.
Lead U.S. social media channels to reach a broad audience, showcase the brand, engage communities, and create high-quality, memorable audience experiences.
Develop bespoke 16:9 content for local and global YouTube channels, provide platform guidance and analysis, and support practical needs such as thumbnail creation.
Educate the wider organization on social media and curate and localize content that teams can activate across Red Bull’s social channels.
Lead the team managing redbull.com content and work with headquarters teams on website design and infrastructure; guide the U.S. website’s strategy and purpose.
Ensure redbull.com is current, performs well in search, complies with data requirements, and provides consumer value; support e-commerce as a top-of-funnel driver.
Lead the team publishing content on the U.S. Red Bull TV app and work with development teams on app design, infrastructure, and strategy.
Ensure Red Bull TV delivers high-quality viewing experiences, with a focus on big screens, longer watch times, deep-fandom audiences, and brand attribution; work with partnerships to promote the app.
Coordinate with media partnerships and production teams on content selection and distribution through third-party channels, and drive the Red Bull TV distribution strategy.
Oversee programming for linear/FAST channels and work with partners to improve placement, promotion, and performance insights.
Oversee selection, preparation, editing, and syndication of branded content for shared-viewing locations such as gyms, restaurants, bars, and train stations.
Oversee programming guidelines and best practices, and ensure content release calendars and related information are accurate and accessible.
Support media-strategy systems and processes, including the master project brief and project-planning processes for targets and distribution strategy.
Coordinate internal evaluation and workflows for innovation opportunities, including AI, spatial media, augmented reality, and game engines; assess risks and opportunities objectively.
Monitor media-industry developments and consumer behavior, drive internal knowledge and change, and collaborate on experiments and innovative consumer experiences.
Lead the media insights function, extend measurement frameworks and analytics capabilities, and provide insights on project and audience performance and return on investment.
Translate data into actionable recommendations for content creation, distribution, and commercial strategy; present regular performance reports to stakeholders.
Lead planning and discussion of the PEMO dashboard and metrics, maintaining a high-level view of performance and the levers needed to stay ahead of competitors.
Build, mentor, and lead high-performing teams across social media, owned channels, programming, and media insights; foster innovation, experimentation, and continuous improvement.
Collaborate with content production, media partnerships, communications, creator marketing, regional media, and marketing teams; educate and influence stakeholders across the organization.
Partner with the VP of Media Partnerships to plan audience and revenue growth through content licensing, co-productions, and other media strategies.
Work with media partnerships, development, and production teams to create compelling creative and commercial propositions.
Optimize project cost structures while maintaining quality, performance, and alignment with Red Bull North America’s business priorities.
Help identify and evaluate strategic partnerships that expand reach and create revenue from Red Bull Media Network content; collaborate with global media network teams to drive outcomes.
Develop talent pipelines and succession plans for critical roles.
Partner with the VP of Media Productions and Operations to track industry trends, platform developments, and changes in consumer behavior; champion new technologies, formats, and distribution methods.
Build relationships with platform partners, technology providers, and industry leaders, and coordinate industry strategy with creator marketing and media partnerships leaders.