Vice President, Media Channels and Insights

Red Bull•Santa Monica, CA

2d•Hybrid

About The Position

The Vice President, Media Channels and Insights is a strategic executive leader responsible for performance, growth, and innovation across Red Bull North America’s owned and operated media channels and media insights functions. The role leads teams responsible for US social media, redbull.com, Red Bull TV, programming, and media analytics, and drives the overarching US programming, distribution, and channel strategy. It develops consumer interaction and engagement through reach, frequency, and duration, aiming to create high-quality content, media products, experiences, and word of mouth that strengthen brand connection and business impact. The position supports the wider US marketing organization by providing media expertise, innovation, education, tools, and best practices to national and regional teams. It leads strategy and performance across social, digital, broadcast, FAST, third-party, and emerging platforms; uses data and analytics to guide content and commercial decisions; and collaborates with production, partnerships, communications, creator marketing, and global media teams. The role also supports audience and revenue growth, content licensing and partnerships, efficient project costs, and adoption of new technologies and distribution approaches. The position is based in the Santa Monica office four days per week and involves 30–40 travel (the posting does not specify a unit). It is a permanent role. The stated base salary range includes cash incentives, but no salary figures are provided.

Requirements

15+ years of progressive experience in media, entertainment, or the digital content industry.
10+ years of US market experience in senior leadership roles leading people leaders.
Proven track record of scaling owned and operated media properties.
Deep expertise in digital media, social platforms, and content distribution strategies.
Strong background in media analytics, audience measurement, and data-driven decision-making.
Experience managing multi-million-dollar budgets and driving consumer metrics and commercial performance.
Strategic thinking and ability to balance long-term vision with short-term execution.
Exceptional analytical skills and ability to translate media data into actionable strategies.
Strong commercial acumen and business development capabilities.
Outstanding leadership and people management skills.
Excellent communication and presentation abilities, including explaining media strategy and metrics clearly to marketing colleagues.
Deep understanding of content consumption trends and platform dynamics.
Entrepreneurial mindset and comfort working in fast-paced, evolving environments.
Positive, energizing role-modeling and ability to influence colleagues, departments, and partners.
Authorized to work in the United States; the position is open to US citizens, permanent residents, and individuals currently authorized to work on a valid visa.

Nice To Haves

Experience with sports, dance, music, entertainment, fitness, and lifestyle content categories.
Background in both traditional and digital media environments.
International media market experience.
MBA or advanced degree in a related field.
Existing relationships with major media platforms, technology partners, and creator media companies.

Responsibilities

Develop and execute strategies for US owned and operated media channels, including social media, Red Bull TV, Red Bull FAST channels, and third-party distribution.
Drive audience growth, engagement, and retention through content strategy, programming, scheduling, and distribution.
Establish and monitor channel KPIs aligned with business objectives, and identify relevant emerging platforms and channel opportunities.
Ensure channel content reaches target demographics, is on-brand, and meets quality standards; provide teams with education, tools, content formats, calendars, and best practices.
Lead US social media strategy and channels, including mainstream audience reach, community engagement, high-quality content, and positive audience experiences.
Guide bespoke 16:9 content for local and global YouTube channels and provide regional teams with practical support, best practices, and analysis.
Lead the team managing redbull.com content and oversee the site’s strategy, design and infrastructure collaboration, search performance, data compliance, consumer value, and ecommerce funnel contribution.
Lead the US Red Bull TV app team and its strategy, content publishing, design and infrastructure collaboration, and audience experience, with emphasis on big screens, longer viewing, and fandom audiences.
Work with media partnerships and production teams to select and distribute content through third-party channels, including linear/FAST and shared-viewing venues.
Oversee programming teams, 360 programming guidelines, release calendars, project briefs, distribution planning, and workflows for evaluating media innovation opportunities.
Lead the US media insights function, apply measurement frameworks, track performance and ROI, convert data into recommendations, and present reports to stakeholders.
Lead planning and discussion of the PEMO dashboard and metrics, maintaining a country-level view of performance and opportunities.
Build, mentor, and lead teams across social media, owned channels, programming, and media insights; foster innovation and continuous improvement.
Collaborate with production, partnerships, communications, creator marketing, regional marketing, and global media teams, and educate internal stakeholders.
Partner with Media Partnerships to support audience and revenue growth through licensing, co-productions, partnerships, and other media strategies.
Develop compelling creative and commercial propositions, optimize project cost structures, and identify partnerships that expand reach and create revenue opportunities.
Develop talent pipelines and succession plans for critical roles.
Track industry trends, platform developments, and consumer behavior; champion new technologies, formats, and distribution methods, and build relationships with platform and technology partners.