Vice President, Media

VaynerMedia LLC•New York, NY

3d•$195,000 - $240,000•Hybrid

About The Position

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies. Our VP leaders drive strategic planning and buying across a large / various lines of business across our social and digital teams identifying tactical game plans and setting strategies. These individuals act as a strategic partner to our clients providing assessment of the client's current social and digital proficiencies and areas for improvement. Our VP’s are responsible for ensuring the Honey Empire Values are followed and provides their teams with stability, direction, and growth.

Requirements

A minimum 10-15+ years of industry experience working within a platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
A proven track record of large-scale media buying proficiency across several buying/ biddable platforms with particular depth in the following: Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.), Connected TV/OTT (Roku, Hulu, etc.)
Fluency with analytics, attribution and measurement systems. Including but not limited to: Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement
Experience working with attribution partners
MTA: VIQ, Neustera
Foot Traffic: Placed, 9th Decimal, PlaceIQ,
Call Attribution: Dialogtech
Experience leading and managing growing teams
Advanced written and presentation communication skills with the ability to command an audience's attention and displays an exceptional gravitas
A proven understanding and expertise in brand strategy, as well as the social/digital space and how it integrates with the wider marketing mix for Fortune 500 size brands
An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

Responsibilities

Finalizes and presents media objective and strategy documents for larger efforts and periodic quarterly and annual planning
Looks for innovative and breakthrough ideas, approaches and solutions and opportunities to expand existing and sell new business to clients
Manages negotiations for high value and/or complex packages
Evaluate/approve all recommendations and presentations before sending to client
Delegate work effectively to, not only teach direct reports, but also deliver seamless client work
Foster an environment that encourages intelligent risk taking, innovation and creativity
Assist in interviewing, hiring, training, mentoring, developing and evaluating team members
Responsible for P&L growth, staffing, operations
Architects direction and scope; shaping strategy, team, and desired outcomes
Responsible for account(s) margin contribution health and stability with an eye towards growth across Vayner portfolio
Structure and solve the complex, multi-dimensional challenges that come with maintaining a healthy agency team and account
Able to move with ease between micro and macros views, ensuring all are consistent
Develop and promote a vision and culture that team and clients can see and chart a clear path to achievement
Position the organization as a center of expertise and influence in the industry
Lead honest, robust and meaningful conversations and regularly give constructive and actionable feedback, specifically focused on developing top talent for future managerial roles
Responsible for delivering annual reviews, including making promotion and merit based increase recommendations for team members in collaboration with S/EVPs
Continually collaborate with departmental leadership to develop and enhance Vayner’s recruitment pipeline and talent management best practices
Deliver best in class holistic media strategies, inclusive of client KPI success and seeking to move the industry at large
Pursue and vet emerging media opportunities; guiding team on priorities, and adjusting agency-level POVs based on changing market dynamics
Contribute to industry dialogue, publications, and events adding unique perspective
Foster a culture where we anchor our media recommendations on realistic business outcomes
Build, maintain, and grow senior-level client relationships; serving as an executive sponsor and client advisor for multiple clients within the agency portfolio