Vice President Marketing

Opportunity Finance Network•Washington, DC

4d•Hybrid

About The Position

Opportunity Finance Network is looking to fill the position of Vice President, Marketing. Reporting to the Senior Vice President, Strategic Communications, the Vice President drives the development and execution of OFN's enterprise marketing strategy, aligning audience engagement, brand, and marketing priorities with organizational goals. The VP develops and oversees integrated marketing campaigns that drive participation in OFN offerings, including the organization's industry-leading events, capacity and community building development services, and policy-related calls to action. The VP turns organizational objectives into actionable campaigns, audience journeys, and measurable engagement strategies. The role also stewards OFN's brand and value propositions, leads marketing technology and performance measurement, and leads the marketing team and its agency and vendor partners. OFN is the nation's leading investment intermediary and network of CDFIs serving rural, urban, and Native communities across the United States. With over $1 billion in total assets under management, OFN manages a national membership network of over 490 mission-driven lenders and CDFIs, including community development loan funds, credit unions, green banks, community development banks, minority depository institutions, and venture capital funds. OFN is a trusted investment partner to the public, private, and philanthropic sectors: foundations, corporations, banks, government agencies, and others. For more than 40 years, our team has helped partners invest in communities to catalyze change and create economic opportunities for people and places traditional finance doesn't reach. To learn more, visit www.ofn.org . People who work at OFN come from a variety of professional and academic backgrounds. If you have: Passion for the mission and are a true believer in our core purpose. Courage to be a fearless advocate who is confident and resilient in our fight to drive capital into low-income communities. A desire to seek knowledge and thrive on creating and developing new strategies, products, and programs for increasing capital to the communities we serve. A desire to be a collaborative team player who possesses humility and a willingness to lean in across all areas of our work. Come be a part of our growing, diverse, highly committed, skilled, and collaborative staff. At OFN, we are dedicated to building a diverse, inclusive workplace, so if you are excited about this role but your experience does not align perfectly with every qualification, we encourage you to apply nonetheless. You may be the right candidate for this or other roles. This position is based in Washington, D.C. All staff currently work a hybrid schedule.

Requirements

Must possess a strong passion for, understanding of, and commitment to OFN's mission, vision, and values. In addition, be a fearless advocate who is confident and resilient in OFN's fight to drive capital into low-income communities.
Bachelor's degree, or 5–7 years of related work experience in lieu of a degree.
5–7 years of progressively responsible communications experience with demonstrated expertise in communications operations, media relations, and executive communications.
Experience within, or demonstrated knowledge of, the Community Development Financial Institution (CDFI) industry.
Recent, hands-on experience personally using core platforms, including WordPress, Canva, Adobe Creative Cloud, Meltwater/Cision/PR Newswire, Mailchimp, Google Analytics, Salesforce/Pardot, AI-enabled workflow tools, and Cvent.
Experience managing communications teams, vendors, and complex cross-functional initiatives.
Strong background supporting executive communications, crisis communications, and public affairs.
Experience using project management software such as Asana, Monday.com, or similar platforms.
Nonprofit, financial services, economic development, public policy, or mission-driven communications experience preferred.
Strategic Thinker: Brings a forward-looking perspective to problem-solving.
Proactive & Independent: Comfortable taking initiative with minimal direction.
Adaptable: Thrives in dynamic environments and can deftly navigate shifting priorities.
Collaborative: Values teamwork and relationship-building with diverse stakeholders.

Nice To Haves

Nonprofit, financial services, economic development, public policy, or mission-driven communications experience preferred.

Responsibilities

Partner with the SVP, Strategic Communications to shape and execute OFN's enterprise marketing strategy, serving as a senior strategic partner on brand, audience strategy, digital engagement, and major campaigns.
Lead integrated marketing strategies that strengthen OFN's brand and drive participation in its programs, products, services, and events; develop and manage the annual marketing plan and campaign calendar.
Steward OFN's brand strategy and positioning, ensuring a consistent, compelling expression of OFN's identity across audiences, channels, and experiences; develop and strengthen value propositions for OFN, its membership, programs, and initiatives.
Develop audience segmentation and engagement strategies for members, prospective members, investors, funders, partners, and practitioners, and lead acquisition, engagement, retention, and re-engagement strategies.
Manage and optimize OFN's marketing technology ecosystem, including CRM, marketing automation, email, CMS, analytics, digital advertising, AI-enabled tools, and event marketing platforms.
Lead integrated campaigns across email, web, social, digital advertising, events, and partnerships to increase awareness, engagement, participation, and conversion.
Develop marketing strategies for OFN's major programs and initiatives, including membership, conferences and events, professional development, research and data offerings, and capital initiatives.
Develop and optimize audience journeys across OFN's digital ecosystem, improving how stakeholders discover, engage with, and act on OFN's offerings.
Establish performance frameworks and dashboards tracking reach, engagement, conversion, audience growth, and return on marketing investment, using data and testing to continuously improve results.
Partner with Membership leaders on member acquisition, engagement, and retention, and with Development and Capitalization teams on strategies that strengthen relationships with investors, funders, and capital providers.
Build strong partnerships across OFN to translate enterprise narratives and priorities into coordinated, audience-centered campaigns, assets, and calls to action.
Conduct and apply audience, market, competitive, and stakeholder research, ensuring major initiatives have clearly defined audiences, value propositions, calls to action, and measures of success.
Lead, coach, and develop marketing staff; establish disciplined campaign-management processes; and oversee agencies and vendors with clear scopes, budgets, and success measures.