Vice President Marketing

Cedar Holdings International•Calabasas, CA

About The Position

This is a role that must operate credibly in two markets at once: traditional B2B creditor marketing (financial services, healthcare, education, government, retail clients seeking recovery services) and fintech/SaaS marketing (collections agencies and enterprise clients evaluating Collectware and COLLECTCO.ai as technology purchases). Success requires balancing a regulated, trust-driven "people-first" brand voice — a hallmark of Cedar Financial's positioning — with the product-led, outcome-driven marketing expected in fintech SaaS.

Requirements

Credibility in traditional B2B creditor marketing (financial services, healthcare, education, government, retail clients seeking recovery services)
Credibility in fintech/SaaS marketing (collections agencies and enterprise clients evaluating Collectware and COLLECTCO.ai as technology purchases)
Balancing a regulated, trust-driven "people-first" brand voice with product-led, outcome-driven marketing
Experience managing departmental marketing budgets
Ensuring messaging meets FDCPA, HIPAA, and other relevant compliance standards
Experience with lead generation and pipeline targets for collections agency business
Experience directing SEO/AEO, paid, and content programs
Experience with go-to-market execution for SaaS products
Experience partnering with Product on competitive positioning
Experience supporting category-defining content
Experience hiring, managing, and developing marketing teams
Experience coordinating with Sales, Client Services, Compliance/Legal, and Product/Engineering
Experience representing marketing at company events and industry conferences
Experience tracking and reporting performance separately for services and SaaS businesses
Experience maintaining dashboards covering website, campaign, and content performance
Experience monitoring brand health and reputation

Nice To Haves

Experience in the collections industry

Responsibilities

Own the marketing operating plan for both Cedar Financial's core collection services (first-party, third-party, international recovery, litigation support) and its SaaS/AI product suite (Collectware, COLLECTCO.ai, VISACT™).
Build distinct but coordinated positioning: services marketing aimed at creditors and industries (banking, healthcare, education, government, e-commerce, utilities) vs. product marketing aimed at collections agencies and enterprise buyers of the technology.
Set and manage the departmental marketing budget, allocating spend between services demand generation and SaaS product marketing based on company priorities.
Protect and extend Cedar Financial's "people-first" brand positioning and ethical, consumer-centric reputation across all marketing materials.
Ensure all messaging, case studies, and campaigns meet FDCPA, HIPAA (for healthcare clients), and other relevant compliance standards, working closely with Legal and Compliance.
Oversee content and brand consistency across industry-specific pages (Banking, Healthcare, Education, Government, E-commerce, Utilities, Commercial) and the consumer-facing side of the business.
Own lead generation and pipeline targets for the core collections agency business, partnering with Sales/Business Development on creditor and enterprise prospecting.
Direct SEO/AEO, paid, and content programs to support industry-specific landing pages and case studies (e.g., healthcare medical debt collection, education collections, government and commercial recovery).
Use the accounts recovered, countries served, and decades-of-service proof points in Cedar's existing positioning to support credibility-led campaigns to creditors.
Lead go-to-market execution for Collectware (the collections SaaS platform) and COLLECTCO.ai/Emily (the AI-powered account concierge built on the VISACT™ model), including positioning, launch sequencing, and sales enablement.
Partner with Product on competitive positioning versus other collections technology and AI-agent vendors, translating technical capabilities (omnichannel engagement, analytics dashboards, compliance automation) into buyer-facing value.
Support category-defining content (e.g., "human + AI" collections, agentic AI in recovery) to establish Cedar Financial's technology suite as a credible fintech product line, not just an agency add-on.
Hire, manage, and develop Directors/Managers across demand generation, brand/content, product marketing, and marketing operations.
Coordinate closely with Sales, Client Services, Compliance/Legal, and Product/Engineering to align marketing output with both revenue and regulatory requirements.
Represent marketing at company events and industry conferences (e.g., Money 20/20) to support brand visibility in the fintech and collections space.
Track and report performance separately for the services business (creditor pipeline, cost per lead, industry vertical performance) and the SaaS business (product-qualified leads, trial/demo conversion, SaaS pipeline).
Maintain dashboards covering website, campaign, and content performance across both business lines; present results in regular business reviews to the CEO/CMO.
Monitor brand health and reputation (reviews, testimonials, consumer-facing sentiment) given the company's consumer-facing collections activity.