Vice President, Marketing

ZERO Prostate Cancer • Alexandria, VA

2d • Remote

About The Position

ZERO Prostate Cancer, a leading national organization dedicated to fighting prostate cancer for 30 years, is seeking a strategic and results-oriented Vice President of Marketing. This role is crucial for leading the organization's mission and development marketing efforts across all channels, with a strong emphasis on digital marketing and direct response advertising. The Vice President will manage the integrated marketing strategy to enhance brand awareness, engagement, and impact, collaborating with other senior leaders to ensure campaign alignment with organizational goals. The position involves leading a team responsible for project management, social media, and website management, and reports directly to the Chief Marketing & Communications Officer. ZERO Prostate Cancer is recognized as one of the "50 Best Nonprofits to Work For" and values Courage, Ambition, Inclusion, Empathy, and Integrity.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or equivalent combination of education and work experience
• 10+ years of progressive marketing experience, with at least 5 years in a leadership role, delivering results-driven integrated marketing campaigns.
• 5-8 years of experience leading and mentoring marketing teams to achieve incremental performance improvements.
• Strong analytical and data-driven decision-making skills.
• Excellent project management, organizational, and leadership abilities.
• Proficiency in marketing automation tools, website management, CRM systems, and data analysis software.
• Strong communication, presentation, and interpersonal skills.
• Ability to work collaboratively with cross-functional teams and external partners.
• Adaptability to changing market conditions and a commitment to continuous learning.
• Excellent communication skills and ability to work across teams/departments.
• Proven track record of developing and executing successful full-integrated marketing strategies, plans, and campaigns.
• Extensive knowledge of marketing principles, techniques, and best practices across various channels.
• Expertise in direct response advertising, direct marketing, and website management.
• Experience collaborating with and advising partnership marketing departments with both strategic and corporate partners.
• Experience with RFPs, sourcing, contracting, and managing vendor relationships.
• Applicants must be authorized to work in the United States.

Nice To Haves

• Master’s degree in Marketing, Business Administration, or a related field (e.g., MBA or MPH).
• Experience leading nonprofit fundraising campaigns, particularly with events and Peer 2 Peer initiatives.

Responsibilities

• Develop and implement a cohesive marketing strategy that aligns with ZERO's vision, mission, values, and business objectives.
• Identify target markets, customer segments, and growth opportunities.
• Oversee the planning, execution, and evaluation of marketing campaigns across various channels (e.g., digital, social media, direct response advertising, events).
• Collaborate with cross-functional teams to ensure consistent brand messaging and positioning.
• Manage the marketing project portfolio, ensuring timely and efficient execution of initiatives.
• Establish project timelines, budgets, and resource allocation.
• Monitor project progress, identify risks, and implement mitigation strategies.
• Ensure effective communication and collaboration among project teams and stakeholders.
• Develop and execute direct response advertising campaigns across various channels (e.g., print, television, radio, digital).
• Analyze campaign performance and optimize strategies for maximum ROI.
• Manage and collaborate with media buyers and agencies to negotiate favorable rates and placements.
• Ensure compliance with advertising regulations and industry best practices.
• Oversee the development and implementation of digital marketing strategies, including SEO, SEM, email marketing, and content marketing.
• Manage ZERO's social media presence, developing a unique brand voice in partnership with Creative and ensuring consistent brand messaging and engagement with target audiences.
• Analyze digital marketing metrics and optimize campaigns for improved performance.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Oversee the design, development, and maintenance of ZERO’s website.
• Ensure a user-friendly and engaging website experience that aligns with the brand and marketing objectives.
• Analyze website performance metrics and implement improvements to enhance user experience and conversion rates.
• Oversee senior web development staff, including a support agency, to maintain a high-quality website optimized for internal management, updates, results tracking, and reporting.
• Build, lead, and mentor a high-performing marketing team.
• Foster a collaborative and innovative work environment.
• Provide guidance, coaching, and professional development opportunities for team members.
• Ensure adherence to marketing best practices and ethical standards.

Benefits

• Flexibel (Unlimited) PTO, upon completion of probationary period
• 403(b) retirement plan matching
• Employer-paid benefits include: Medical, Dental, Vision, Short-Term Disability, & Long-Term Disability insurance
• FSA/HRA

What This Job Offers

• Job Type: Full-time
• Career Level: Executive