Vice President, Marketing Strategy and Operations

Hyland • ,

4d • $292,000 - $327,000 • Remote

About The Position

The Vice President, Marketing Strategy & Operations is responsible for defining and operating the marketing growth engine for the organization. This leader sets the vision for how Marketing drives scalable revenue impact — owning planning, performance, operating model, and infrastructure. As a key member of the Marketing leadership team, this role acts as a strategic partner to the CMO and executive leadership, ensuring Marketing is accountable to pipeline creation, progression, and measurable business outcomes. This leader modernizes the Marketing function by embedding AI-enabled execution, data-driven decision-making, and customer-centric growth strategies at scale.

Requirements

• 15+ years of progressive marketing leadership experience with demonstrated ownership of strategy, operations, and measurable revenue impact
• Proven track record of scaling marketing functions in a growing, global B2B software or technology environment
• Deep experience in demand generation, marketing operations, and performance management tied directly to pipeline and revenue outcomes
• Strong understanding of modern marketing capabilities including AI, ABM, digital transformation, and data-driven decision-making
• Demonstrated experience partnering with executive leadership and influencing enterprise strategy at the highest levels of an organization

Nice To Haves

• MBA or advanced degree in addition to a Bachelor's degree
• Experience leading enterprise-wide change initiatives related to systems, data, and evolving ways of working across a global marketing function
• Demonstrated ability to drive data integrity, governance, and usability across complex, multi-platform marketing technology ecosystems
• Hands-on experience with GEO (Generative Engine Optimization) and emerging AI-driven visibility and search strategies
• Proven ability to thrive and lead effectively in a fast-paced, globally distributed, and continuously evolving organization

Responsibilities

• Partner directly with the CMO to define and operationalize the end-to-end marketing growth strategy aligned to company-wide revenue and market expansion goals — establishing Marketing as a co-owner of pipeline creation and progression across the full funnel.
• Own the global marketing operating model, leading annual and quarterly planning across Marketing to ensure alignment with Sales, Product, and corporate priorities — driving prioritization and resource allocation to maximize pipeline impact and market outcomes.
• Develop and maintain the rhythm of the business for pipeline creation and progression, leading demand generation calls cross-functionally and owning Marketing's performance framework with a focus on pipeline, ROI, revenue impact, and executive-level visibility.
• Define and lead a next-generation marketing data and technology strategy — accelerating adoption of AI to support micro-segmentation, content optimization, and predictive insights while evolving the martech ecosystem to support ABM, GEO, and cross-channel engagement strategies.
• Build and lead a high-performing Marketing Strategy & Operations function, establishing governance frameworks, processes, and best practices that drive speed, quality, accountability, and continuous improvement across the global organization.
• Advance digital and AI-driven visibility strategies including Generative Engine Optimization (GEO), enabling strong alignment across brand, communications, analyst relations, and events to drive competitive market leadership and long-term growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive