Vice President, Marketing & Loyalty Finance

Hilton•McLean, VA

5d•$260,000 - $290,000•Onsite

About The Position

The Vice President, Marketing & Loyalty Finance is a senior finance leader within Global Brands & Commercial Services and serves as the strategic finance partner to Hilton's Marketing and Hilton Honors leadership teams. The role leads financial planning, performance management, investment decision support, and long-range strategy across enterprise and regional marketing, loyalty economics, and strategic partnerships. It brings an enterprise mindset to balancing demand generation, guest engagement, owner value, and disciplined use of funds, translating complex financial and operating data into clear choices for senior leaders. The role owns financial strategy and planning for Marketing and Hilton Honors, including budgeting, forecasting, monthly business reviews, and long-range planning. It advises senior leaders on investment strategy, trade-offs, and resource allocation; oversees loyalty financial performance and program economics; and leads a global Finance team. The position is based at Hilton's corporate office in McLean, Virginia.

Requirements

At least 10 years of progressive finance, FP&A, strategy, or related experience, including significant leadership experience supporting complex, global businesses.
Demonstrated experience leading budgeting, forecasting, long-range planning, investment analysis, and executive performance reviews at scale.
Broad financial expertise, experience shaping senior-level decisions and providing constructive challenge, and experience leading teams across a global, matrixed organization.

Nice To Haves

Experience in hospitality, travel, consumer, loyalty, payments/co-brand, digital commerce, or marketing finance.
Experience with loyalty-program economics, points liability or revenue recognition, actuarial analysis, customer lifetime value, or member-level analytics.
Experience evaluating media effectiveness, marketing value, agency economics, and demand-generation investments.
Master of Business Administration, Certified Public Accountant, Chartered Financial Analyst, or another relevant advanced degree or certification.

Responsibilities

Lead annual budget, forecast, monthly business review, and long-range planning processes for Marketing and Hilton Honors, providing visibility into risks, opportunities, cash and fund use, and key drivers.
Advise senior Marketing and Loyalty leaders on investment strategy, trade-offs, and resource allocation, translating financial performance, spending, and customer/member economics into executive insights.
Lead loyalty financial performance and resource management, overseeing points economics, redemption and reimbursement trends, program funding, revenue-recognition inputs, and partnership economics while driving efficiencies and productivity.
Lead and develop a high-performing global Finance team, strengthening capabilities, succession, controls, and standardized FP&A practices.
Partner with the Chief Marketing Officer, Marketing and Loyalty leadership, GBCS Finance, Corporate FP&A, Accounting, Treasury, Data & Analytics, and regional finance teams.
Build relationships with commercial leaders and external strategic partners, including co-brand, media, agency, and loyalty partners, to evaluate economics and improve financial outcomes.
Translate complex financial topics into concise executive recommendations, constructively challenge assumptions, and build agreement across departments and geographies.
Shape Hilton Honors' multi-year financial strategy, including member growth, benefit and redemption economics, strategic partnerships, and funding sustainability.
Establish an integrated marketing investment framework linking spend to incremental demand, direct-channel performance, and measurable ROI while protecting priority growth segments.
Lead scenario planning and funding recommendations for major marketing, loyalty, co-brand, and technology initiatives, including in-year trade-offs when performance or external conditions change.

Benefits

Hilton Go Hilton travel program with 110 nights of discounted travel and room rates as low as $40 per night.
Employee stock purchase program with a 15% discount on Hilton shares.
Paid parental leave for eligible Team Members, including partners and adoptive parents.
Caregiving concierge services.
Crisis Concierge support.
Free counseling and support through the Employee Assistance Program for eligible Team Members.
Paid time off.
Health and welfare benefits, including health plans, dental, and vision coverage.
Retirement plans.
Eligible Team Members may participate in the Hilton Annual Incentive (Bonus) Plan and the company's long-term incentive plan.