Vice President, Marketing & Communications

Stonebridge Hospitality Management

1d•Onsite

About The Position

The Vice President of Marketing & Communications serves as the senior marketing leader for Stonebridge, responsible for developing and executing a comprehensive marketing strategy across a diverse hotel portfolio. This role balances strategic leadership and execution, driving performance while advancing brand positioning, communications, and business development initiatives.

Requirements

Senior marketing leadership experience in hospitality, preferably multi-property or portfolio-level
Expertise in brand strategy, positioning, integrated campaigns, and on-property execution
Experience with resort, destination, lifestyle, or independent hotel marketing preferred
Familiarity with major hotel brands (e.g., Marriott, Hilton) and brand standards
Proven ability to build, scale, and lead marketing teams or functions
Experience engaging with ownership groups and supporting business development
Strong commercial acumen (revenue, demand generation, market share)
Executive-level communication and stakeholder influence skills
Proficiency in marketing tools, analytics, and digital platforms

Responsibilities

Lead integrated marketing strategies aligned with revenue and performance goals
Drive demand generation, market share growth, and positioning across assets
Oversee campaign strategy, media planning, content direction, and optimization
Partner with property teams to identify growth and differentiation opportunities
Design and operationalize an in-house marketing agency model
Establish service offerings, workflows, and performance standards
Balance property-level customization with scalable execution
Lead and develop a centralized marketing and digital team
Drive accountability, performance, and alignment with commercial objectives
Foster a high-performing, collaborative culture
Lead brand positioning, public relations, and communications strategy
Support internal and external communications aligned with business strategy
Collaborate with General Counsel to ensure alignment with legal standards
Represent marketing in owner meetings and asset reviews
Communicate strategy, performance, and value creation effectively
Support business development through pitch materials and strategic narratives