Vice President, Marketing and Product Strategy

Salal Credit Union • Seattle, WA

4d • $150,000 - $186,000 • Hybrid

About The Position

We're seeking a strategic and growth-oriented Vice President of Marketing and Product Strategy to lead marketing strategy, execution, and team development across the organization. This leader will play a key role in driving business growth by aligning customer insights, product strategy, brand positioning, and marketing investments to measurable business outcomes.
The ideal candidate brings a balance of strategic thinking and operational leadership, with the ability to influence across the enterprise, translate complex business objectives into actionable marketing strategies, and build high-performing teams.
Reporting to senior leadership, the VP of Marketing and Product Strategy will serve as a trusted business partner to leaders across the Credit Union while championing an exceptional member experience.

Requirements

• 10+ years of progressive experience in marketing, product strategy, or related functions, including responsibility for enterprise marketing strategy, brand, and growth initiatives.
• Experience developing and executing product strategies, including pricing, positioning, and performance management.
• Strong understanding of deposit or consumer banking products preferred.
• 5+ years of leadership experience managing and developing teams.
• Bachelor's degree in Marketing, Business, Finance, Communications, or a related field. Equivalent combination of education and professional experience may be considered.

Responsibilities

• Lead the strategic direction and execution of the Credit Union's marketing, brand, public relations, communications, and customer experience functions to support enterprise growth objectives.
• Own the Credit Union's marketing, branding, and customer experience strategies, ensuring consistent positioning, messaging, and experience delivery across all customer segments, business lines, channels, and partner relationships.
• Translate business strategies into comprehensive marketing and growth plans that drive customer acquisition, engagement, retention, advocacy, and product adoption across consumer, business, lending, and partner-driven channels.
• Provide strategic marketing leadership across all lines of business, including Retail Banking, Home Lending, Dealer Direct, Business Services, and other customer-facing offerings.
• Develop and execute Retail deposit product strategies, including pricing, positioning, lifecycle management, and growth initiatives, to drive acquisition, engagement, retention, and portfolio growth.
• Partner with business line, operational, and channel leaders to align marketing, product strategy, and customer experience initiatives while ensuring effective execution across frontline delivery and customer touchpoints.
• Leverage voice-of-customer insights, analytics, market research, and behavioral data to inform marketing strategies, product decisions, customer experience improvements, and enterprise growth initiatives.
• Establish performance metrics and reporting frameworks to evaluate marketing effectiveness, product performance, customer engagement, and return on investment, providing actionable insights to executive leadership.
• Lead and develop the Marketing and Product Strategy team, including talent development, performance management, departmental planning, budgeting, resource allocation, and alignment with enterprise priorities.

Benefits

• Comprehensive healthcare benefits including health, dental, and vision insurance.
• High deductible plan options include a health savings account (HSA) with annual company-paid contributions
• Generous time off including 15 days of vacation, 12 days of sick time, 2 floating holidays per year, and paid holidays
• Tuition reimbursement
• 401(k) plan with company matching after 6 months of employment
• Charitable contribution matching
• Company-paid life, AD&D, and long-term disability insurance, plus additional optional benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Executive