Vice President Product & Solution Marketing

Ping Identity•Denver, CO

1d•$194,686 - $275,000

About The Position

Ping is entering its next phase of growth at large enterprise revenue scale. We are seeking a visionary VP of Product & Solution Marketing to define market narratives, shape category leadership, and translate strategy into revenue impact. This is a market-defining role where you will act as the strategic headlights of the industry, staying ahead of dynamic shifts. You will partner closely with the CEO, Product, and Sales to identify high-leverage opportunities and ensure Ping leads in Identity, particularly as AI reshapes the landscape.

Requirements

15+ years in Product Marketing, Solution Marketing, or Category Marketing leadership, with a strong preference for experience in Identity, Cybersecurity, or Enterprise Technology.
Experience operating at $1B+ scale is preferred
Demonstrated ability to define or redefine a category narrative
Executive Presence: Proven experience working directly with the CEO and board-level stakeholders to align competing priorities
Visionary Thinker: Ability to see shifts before they are obvious and translate macro trends (AI, regulation) into strategic positioning
Revenue-Driven: Connects messaging to pipeline outcomes, understands enterprise sales complexity, and brings analytical rigor to GTM prioritization
Team Builder: Develops high-performance PMM talent and implements repeatable frameworks across the entire lifecycle without slowing innovation

Responsibilities

Be a visionary to lead the industry and anticipate change and impact - stay abreast of security trends and how they shape identity management and impact to our product roadmap and customer conversations
Lead enterprise-scale market intelligence and competitive intelligence to anticipate industry shifts
Identify and prioritize “big needle mover” opportunities across products, segments, and routes to market
Define buyer personas, journeys, and category narratives that influence market perception
Partner with the CEO to shape Ping’s long-term market vision — particularly around Identity for AI
Establish Ping as the thought leader in next-generation identity and security markets
Work with our CEO and executive team to set the vision and market direction
Define company-wide positioning and differentiated value propositions
Develop messaging frameworks that scale across products, solutions, and industries
Create comprehensive launch strategies, solution handbooks, and sales knowledge transfer plans
Lead naming, branding alignment, and solution packaging strategy
Build a scalable content strategy and messaging frameworks rooted in strategic differentiation
Define buyer personas and journey maps to influence market perception
Help the organization prioritize strategically for impact
Own go-to-market strategy and planning for major product and solution launches
Create integrated launch frameworks that align Product, Marketing, Sales, and Partners
Ensure sales readiness, enablement, and knowledge transfer are world-class
Establish launch dashboards and post-launch analytics rigor to measure success
Drive partner GTM alignment and solution marketing for ecosystem growth
Grow and develop the team for next gen Product and Solution Marketing at scaled growth
Partner with Sales leadership to drive deal velocity, and improve win rates and competitive displacement
Lead win/loss analysis and product growth diagnostics
Optimize solution packaging and positioning based on pipeline and performance signals
Develop lifecycle and sunset communication strategies that protect brand equity
Act as strategic driver for the business — continuously informing prioritization decisions
Build out a partner marketing strategy and roadmap that ties into Ping’s larger GTM