Vice President, Marketing and Label Strategy
About The Position
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world. REPUBLIC is seeking a dynamic Vice President, Marketing & Label Strategy to lead the development and execution of marketing, audience growth, and commercial strategies for its K-Pop and Korean music initiatives. This candidate will serve as a key strategic leader, driving artist development, fan engagement, streaming growth, and market expansion across the U.S. and global markets. The ideal candidate will possess 8–10+ years of experience in music marketing, label strategy, or artist development, with extensive expertise in the K-Pop industry, and a deep understanding of Korean consumer trends, entertainment, cultural landscape, and global fandom ecosystems. The successful candidate will ideally be bilingual in Korean and English, have significant professional experience in both Korea and the United States, and maintain strong relationships across Korean headquarters teams, U.S.-based Korean music organizations, and the broader Universal Music Group ecosystem. A comprehensive understanding of UMG operations, digital marketing, commercial strategy, streaming platforms, and emerging technologies—including AI-driven marketing and audience development tools—is highly desirable. This individual will combine strategic vision, cultural fluency, commercial expertise, and operational excellence to accelerate artist growth, deepen fan engagement, and drive long-term business success for Republic Records' K-Pop initiatives.
Requirements
- 8–10+ years of experience in music marketing, label management, artist development, or related entertainment industry roles
- Deep understanding of Korean consumer trends, entertainment, cultural landscape and fandom communities
- Fluent in Korean and English
- Significant work experience in both Korea and the United States
- Deep understanding of Universal Music Group operations and organizational structure
- Strong relationships with Korean headquarters teams and U.S.-based Korean music industry stakeholders
- Proven expertise in digital marketing, audience development, streaming strategy, and commercial growth
- Strong leadership, communication, and stakeholder management skills
Nice To Haves
- Knowledge of AI tools and technologies for marketing, audience insights, and operational efficiency is a plus.
Responsibilities
- Lead the development and execution of marketing, audience growth, and commercial strategies for K-Pop and Korean music initiatives.
- Serve as a key strategic leader, driving artist development, fan engagement, streaming growth, and market expansion across the U.S. and global markets.
- Combine strategic vision, cultural fluency, commercial expertise, and operational excellence to accelerate artist growth, deepen fan engagement, and drive long-term business success for Republic Records' K-Pop initiatives.
- Lead cross-functional teams and manage global campaigns.
Benefits
- Comprehensive medical, dental, and vision coverage
- 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance and Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
