Vice President, Investment Content Creator

BNY Mellon

2d

About The Position

BNY Wealth is seeking a Vice President, Investment Content Creator in Boston or NYC to develop engaging content and marketing campaigns that support the Chief Investment Office’s insights within Wealth Management. This seasoned individual contributor will create and execute content programs that build and amplify BNY Wealth’s investment views on timely market events, the firm’s outlook, and investable ideas.

The role writes and delivers thought leadership, marketing collateral, and campaigns that communicate BNY Wealth’s investment perspectives and advice, support client conversations and client marketing initiatives, and position the firm as an industry leader. The successful candidate is an exceptional writer and storyteller who can translate complex market and investment ideas into compelling, client-focused communications for financial advisors, end investors, and internal stakeholders.

The Vice President collaborates with investment stakeholders and Marketing to develop accurate, timely content and distribute it across channels. They use performance data and marketing best practices to improve content effectiveness and strategic planning, while ensuring work meets governance, risk, brand, and regulatory standards through close partnership with Legal, Compliance, Risk, and brand stakeholders.

Requirements

• 10+ years of relevant experience in financial journalism, content development, communications, or a related function within financial services.
• Experience writing and editing investment content, market commentary, thought leadership, short-form formats, and client-facing materials for sophisticated financial audiences.
• Exceptional writing, editing, and storytelling skills, including the ability to translate complex financial and investment concepts into clear, compelling narratives for wealth, brokerage, and investor audiences.
• Deep understanding of financial markets, macroeconomic themes, and asset classes, including traditional asset classes, liquid alternatives, and private markets.
• Understanding of how content supports client engagement, advisor enablement, and thought leadership in wealth management.
• Strong stakeholder management, influencing, and communication skills, with the ability to collaborate across businesses, functions, and regions.
• Strong organization skills, attention to detail, and deadline orientation, with the ability to manage multiple priorities in a highly regulated environment.
• Bachelor’s degree or equivalent work experience in Marketing, Communications, Business, Finance, Economics, or a related field is preferred.

Nice To Haves

• Experience supporting investment, wealth management, brokerage, asset management, or advisory businesses is strongly preferred.
• Advanced degree or professional marketing qualification (e.g., MBA, CIM, AMA) is beneficial.
• Highly collaborative approach and comfort engaging with senior investment and business leaders.
• Ability to connect timely investment themes to client needs and business priorities.

Responsibilities

• Write, create, and edit investment-focused marketing content in formats including thought leadership, market commentary, short-form videos, social content, and client communications.
• Support the Chief Investment Office’s voice in market and investment communications by shaping content around current market themes, portfolio insights, economic developments, and investor concerns.
• Collaborate with investment stakeholders to ensure messaging is accurate, aligned with business priorities, and delivered on time.
• Partner with Marketing to package content for multiple distribution channels and amplify reach and engagement.
• Refine content formats and use performance data and marketing best practices to improve effectiveness and inform strategic content planning.
• Optimize content reach, engagement, and measurable business impact.
• Ensure content and marketing activity meet governance, risk, brand, and regulatory standards by applying rigorous review processes and partnering with Legal, Compliance, Risk, and brand stakeholders.
• Reinforce a culture of integrity and accountability.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior