Vice President – Insurance Product GTM
About The Position
The Vice President - Insurance Product GTM (Go-to Market) Lead in Business Banking owns key workstreams across product strategy, sales enablement, marketing, customer experience, operating readiness, and business performance. The role partners with product, technology, data, design, operations, marketing, field leadership, carrier management, and Legal, Risk, Compliance & Controls (LRCC) to turn strategy into an integrated go-to-market plan, mobilize cross-functional teams, and drive adoption and commercial success. Although part of the Product job family, the position functions as a go-to-market lead and calls for strong business judgment, influence, and hands-on execution in a fast-paced, start-up environment. The role is responsible for the go-to-market strategy and integrated execution plan for a small business Property & Casualty Insurance agency. It leads initiatives from strategy through launch and optimization, develops distribution and adoption plans, uses customer and business insights to guide decisions, monitors performance, and incorporates regulatory, control, and operational readiness requirements into execution.
Requirements
- 8+ years of experience in go-to-market strategy, business management, product management, growth, distribution, strategy consulting, banking, insurance, or a similarly cross-functional leadership role.
- Experience leading complex initiatives and influencing across functions and levels without direct authority.
- Strong commercial and strategic judgment, including the ability to connect customer needs, market dynamics, channel capabilities, economics, and operational considerations into practical decisions.
- Highly analytical, with experience defining performance metrics, building business cases and financial analyses, and converting data into clear actions.
- Advanced Excel proficiency.
- Excellent written and verbal communication skills, including the ability to create executive-ready narratives, facilitate decisions, and communicate effectively with senior leaders and cross-functional partners.
Nice To Haves
- MBA or related graduate degree.
- Experience in Property & Casualty insurance, small business financial services, or regulated digital distribution.
- Experience building or scaling a new product, business, channel, or capability from 0 to 1.
- SQL, Tableau, or similar tools.
- Experience with sales enablement, field activation, lifecycle marketing, partnerships, or customer acquisition and retention strategies.
Responsibilities
- Own the go-to-market strategy and integrated execution plan for the small business Property & Casualty Insurance agency, aligning customer segments, value proposition, channels, marketing, sales motions, servicing, and operating readiness.
- Lead complex, cross-functional workstreams from strategy through launch and optimization, establishing milestones, decision points, dependencies, and accountability across partner teams.
- Develop the distribution and adoption roadmap with field leadership, marketing, digital product, operations, and carrier management teams; identify opportunities to improve awareness, conversion, retention, and customer value.
- Translate customer, market, competitive, and performance insights into recommendations that shape positioning, channel strategy, product priorities, and the end-to-end customer experience.
- Define and monitor go-to-market performance, including funnel health, channel productivity, customer engagement, unit economics, and business outcomes; use insights to identify risks, opportunities, and corrective actions.
- Create executive-ready business cases, launch plans, operating reviews, and communications that frame choices, trade-offs, performance, and required decisions.
- Influence senior stakeholders and partner teams without direct authority, building alignment across product, technology, data, design, operations, marketing, field leadership, carrier management, and LRCC.
- Partner with Legal, Risk, Compliance & Controls and operational teams to embed regulatory, control, and readiness requirements into go-to-market plans and execution.
Benefits
- Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
- Eligible roles may receive commission-based pay and/or discretionary incentive compensation in the form of cash and/or forfeitable equity.
- Comprehensive health care coverage.
- On-site health and wellness centers.
- Retirement savings plan.
- Backup childcare.
- Tuition reimbursement.
- Mental health support.
- Financial coaching.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
