Vice President, Influencer Marketing (Advocacy)

Orchestra Internal•Washington, NY

20h•$140,000 - $155,000•Hybrid

About The Position

Orchestra is seeking a senior strategist to lead influencer marketing across its Impact & Philanthropy and Public Affairs practices, with potential to support clients in consumer, corporate, technology and other sectors. The role sets strategic direction for integrated programs that use creators, celebrities, advocates, experts, community leaders and other trusted voices to shape public opinion, build credibility, reach priority audiences and inspire action. The Vice President advises senior clients, partners with account and cross-functional teams, mentors staff, and helps expand Orchestra’s influencer marketing capabilities. The position is based in Orchestra’s New York, New York, or Washington, D.C. office on a hybrid basis. Team members are expected to work in the office at least three days per week. The anticipated start date is January 2027. The stated salary range is $140,000–$155,000, with eligibility for an end-of-year bonus based on firm, team and individual performance.

Requirements

At least 8 years of experience leading influencer, creator, advocacy, social impact, public affairs or integrated communications programs across multiple client sectors.
Proven experience developing influence strategies for complex issues, causes, policy, advocacy or mission-driven work.
Deep understanding of the modern influence ecosystem, including creators, advocates, experts, community leaders and other trusted voices.
Strong understanding of how culture, public opinion and information move across social and digital platforms.
Experience managing influencer program budgets, talent negotiations and contracts, including scopes, fee structures and deliverables.
Strong judgment on sensitive issues, reputational risk and messenger credibility, with the ability to counsel senior clients confidently.
Experience leading integrated programs, developing teams, and balancing strategic thinking with hands-on execution across multiple clients and priorities.

Responsibilities

Lead integrated creator, influencer and celebrity strategies across Public Affairs and Impact & Philanthropy, and support clients in other sectors as opportunities arise.
Develop culturally relevant programs that translate complex policy, social and philanthropic issues into compelling stories for priority audiences.
Build ecosystems of creators, advocates, experts, community leaders and cultural figures who can credibly shape conversation around key issues.
Advise senior clients on audience and messenger strategy, creator partnerships, cultural moments, reputational considerations and emerging opportunities.
Lead influencer programs from strategy through execution and measurement, including talent identification, vetting, partnerships, content and amplification.
Collaborate with Public Affairs, Impact & Philanthropy and other client verticals, working with PR, digital, research, creative and paid media teams.
Mentor team members and support new business through influencer and creator strategies, pitches, proposals, and opportunities to expand capabilities with existing and prospective clients.
Manage influencer program budgets, talent negotiations and contracts, including scoping, fee structures and deliverables, while aligning programs with client objectives and financial expectations.