Vice President, Influence & Social Strategy, Ogilvy Health

Ogilvy•New York, NY

81d•$100,000 - $230,000

About The Position

Ogilvy Health is seeking a VP, Influence & Social Strategy to lead and innovate integrated social media and influencer marketing strategies for top-tier pharmaceutical and medical device PR and advertising clients. This leadership role involves setting strategic direction for branded and unbranded programs, pioneering new approaches across owned social channels and influencer collaborations, ensuring alignment with brand objectives and regulatory frameworks (FDA and FTC). The position requires a deep understanding of the healthcare landscape, social media acumen, and executive experience in pharmaceutical marketing.

Requirements

Extensive and demonstrated experience leading both unbranded and branded pharmaceutical social media programming at a senior level.
Proven expertise in integrating social media as a cornerstone of sophisticated omnichannel marketing strategies.
8+ years of progressively responsible experience leading healthcare client engagements, ideally within a top-tier PR or advertising agency or in-house marketing leadership role.
A distinguished track record of successfully conceptualizing, developing, and managing highly impactful influencer programs for healthcare clients, spanning both branded and unbranded initiatives.
Extensive experience leading social media channels for major healthcare brands, including strategic utilization of advanced third-party scheduling, monitoring, and listening platforms.
A comprehensive and current understanding of FDA and FTC regulations and guidelines specifically related to social media and influencer marketing within the healthcare industry.
Superior analytical capabilities to interpret complex data, accurately forecast and track campaign performance, and generate strategic, actionable insights and recommendations.
The ability to thrive in a high-pressure, rapidly evolving environment, expertly managing multiple concurrent executive-level projects, and demonstrating exceptional adaptability to shifting strategic priorities.

Nice To Haves

Comprehensive digital marketing knowledge is highly advantageous.

Responsibilities

Serve as a thought leader and strategic architect, driving seamless integration between social media innovation, brand strategy, and engagement planning for Ogilvy Health's clients.
Cultivate and expand deep, trust-based relationships with senior client stakeholders, acting as a trusted advisor.
Lead the end-to-end strategy, development, and execution of multiple, large-scale, and complex campaigns, including budgeting, resource allocation, timeline management, and performance analytics.
Champion the strategy, development, and execution of influencer marketing programs (branded and unbranded), including influencer identification, contract negotiation, relationship management, and content brief creation.
Define and implement data-driven content strategies for product and corporate social media channels, ensuring engaging and resonant content.
Provide expert-level understanding and application of advanced community management and social listening methodologies.
Provide executive oversight for the development of premium creative content, delivering strategic briefs to creative teams and collaborating with copywriters, designers, and video producers.
Architect seamless collaboration across PR, Advanced Analytics, Creative, Paid Media teams, and external partner agencies.
Maintain an exhaustive and current understanding of FDA and FTC regulations pertinent to social media and influencer marketing in the healthcare industry, implementing proactive compliance strategies.
Rigorously track, analyze, and interpret complex campaign performance data, delivering executive-level reports and driving data-driven optimization.
Actively scan for the latest social media trends, emerging platforms, and disruptive technologies to implement innovative strategies.
Provide inspiring guidance and cultivate exceptional talent within the team, fostering a high-performance, collaborative, and growth-oriented environment.
Play a critical role in new business initiatives, including leading RFP responses and developing proactive pitches.